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Is the 150k limit for adwords HTML5 the zip file or the raw files?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

I'm creating a banner in google web designer for Adwords 150k specs. Just wondering if this limit is the zip file that is exported when published or if it's the total of the unzipped raw files size.

 

thanks,

Josh

1 Expert replyverified_user

Re: Is the 150k limit for adwords HTML5 the zip file or the raw files?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Josh M

According to Adwords, To ensure that your image ads are appropriate with the file sizes 150 KB or smaller. for more info What's the Adword policy? Go through given link.

https://support.google.com/adwordspolicy/answer/176108?hl=en


Hope this will Help You, Cheers!!

Thanks

Re: Is the 150k limit for adwords HTML5 the zip file or the raw files?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
this is not what he was asking,

how do you measure the size?
is it the size of the ZIP file, or the raw files?

Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
August

Re: Is the 150k limit for adwords HTML5 the zip file or the raw files?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Maybe I am missing something, but this answer seems really hard to interpret. It's just pointing to official docs that states that allowed file size is 150 KB.
But the original question still remains unanswered: is this limit for uploaded .zip file, limit for every individual file included in a .zip file or combined size (weight) of ALL files in a .zip file (raw). Is this TOTAL file size or INITIAL LOAD size.

It's hard to imagine that it's so hard to get a simple straight forward answer for something so relevant in making web banners.

Re: Is the 150k limit for adwords HTML5 the zip file or the raw files?

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭
HI,

it is the file size limit for each individual file/image.

Re: Is the 150k limit for adwords HTML5 the zip file or the raw files?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Simple answer; its the ZIP file which matters.
https://h5validator.appspot.com/adwords

Use above validator to check your creatives.

Is the 150k limit for adwords HTML5 the zip file or the raw files?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

That is incorrect. The zip file size is what is taken in consideration. 

Is the 150k limit for adwords HTML5 the zip file or the raw files?

Top Contributor
# 8
Top Contributor

Thanks for all of the additional posts on this topic.

 

For the record, the zip file is the file size quoted. So the entire zip file needs to be 150 KB or smaller.

 

https://support.google.com/adwords/answer/1722096?hl=en

 

Cheers,

 

James

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