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Is it "double-serving" to send ads both to an amazon listing and a product website?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We sell products both through an e-commerce store and through amazon.com. I'd like to know whether or not it would be acceptable to send ads to both, provided they don't share keywords (ie. keep the amazon adgroup to exact-match keywords not used in the other adgroup). For argument's sake, I'm also curious if sharing keywords would make it double-serving.

1 Expert replyverified_user

Is it "double-serving" to send ads both to an amazon listing and a product website?

Top Contributor
# 2
Top Contributor

Hi Rob,


That is not a problem. As long as the ads are in the same account, only one can show per search. You are essentially just testing different landing pages.

 

Double-serving refers to using multiple accounts.

 

 

Is it "double-serving" to send ads both to an amazon listing and a product website?

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

that should work fine without worrying about double serving