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Is it possible to display multiple ads for same product in PLA?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am seeing many advertisers in Google.co.in that are displaying same product with slightly different name almost 3 times in PLA's.

 

Is it legitimate? If yes then how can we implement the same.

 

Thanks!

1 Expert replyverified_user

Re: Is it possible to display multiple ads for same product in PLA?

Google Employee
# 2
Google Employee

Hi AdWords P, 

 

Yes it is possible and legitimate to have multiple PLAs for similar products where the user's search term matches the product description of multiple items in a merchant's feed. For example if I searched "red shoes" I might see two or three PLAs from the same merchant where one is flat red shoes, one is heeled red shoes and one is red boots. 

 

The best way to implement this in your feed is to make sure you have optimized your feed attributes. The easier it is for us to match a user's search term to your products, the more likely you are to show up multiple times! 

 

Please let us know if you have any other questions about this. 

Hannah