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Is it legal for our competitor to use our company name in their Adword

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is it legal to include a competitor’s company/organization name in your Google Adwords? For example, one of our competitors has now included our company name in their Adwords so that when a search is done for our company name their company ad now shows up. Is this allowed?

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Accepted by Mini-CM (Community Manager)
September 2015

Re: Is it legal for our competitor to use our company name in their Ad

Top Contributor
# 2
Top Contributor

Hello;

Is your name a trade-name;?

Please read the trade-name Policy:

 

http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=6118

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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