AdWords
2.9K members online now
2.9K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

Is it legal for our competitor to use our company name in their Adword

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is it legal to include a competitor’s company/organization name in your Google Adwords? For example, one of our competitors has now included our company name in their Adwords so that when a search is done for our company name their company ad now shows up. Is this allowed?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Is it legal for our competitor to use our company name in their Ad

Top Contributor
# 2
Top Contributor

Hello;

Is your name a trade-name;?

Please read the trade-name Policy:

 

http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=6118

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Is it legal for our competitor to use our company name in their Ad

Top Contributor
# 2
Top Contributor

Hello;

Is your name a trade-name;?

Please read the trade-name Policy:

 

http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=6118

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’