AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.7K members online now
1.7K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

Is it allowed to have 2 different brands to promote my service ?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

I am providing a web design service, Is it okay (as per google adwords policy) to have a two different brands to provide web design service to my customers and promote it using google Adwords under the same account ?

 

To make it more clear, I am having a web design company & operating using two different brands called, "Super Web Design" and also "Top Web Designers". Is it allowed to promote this two website under same adword account for a certain City ?

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author mani1978
September 2015

Re: Is it allowed to have 2 different brands to promote my service ?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello, Welcome to the Community,

 

If the brands are not somebody else's trademark, you can use them in the Ad Text.

If you promote them using the same keywords , they will split the impression share of the Search page, you will not see 2 of your Brand ads at the same time on the same search page.

Otherwise I know of no other policy that can be breached except trademark, however advertisers should read the policies from the policy center before running their Ads : 

 

https://support.google.com/adwordspolicy/answer/1316548?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author mani1978
September 2015

Re: Is it allowed to have 2 different brands to promote my service ?

Collaborator ✭ ✭ ✭
# 6
Collaborator ✭ ✭ ✭

Well you did write "and promote it using google Adwords under the same account ?" so I did not tell you about the double serving policy which is described here :

https://support.google.com/adwordspolicy/answer/2600168?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author mani1978
September 2015

Re: Is it allowed to have 2 different brands to promote my service ?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello, Welcome to the Community,

 

If the brands are not somebody else's trademark, you can use them in the Ad Text.

If you promote them using the same keywords , they will split the impression share of the Search page, you will not see 2 of your Brand ads at the same time on the same search page.

Otherwise I know of no other policy that can be breached except trademark, however advertisers should read the policies from the policy center before running their Ads : 

 

https://support.google.com/adwordspolicy/answer/1316548?hl=en

Re: Is it allowed to have 2 different brands to promote my service ?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Thank you very much for your reply. 

Re: Is it allowed to have 2 different brands to promote my service ?

Top Contributor
# 4
Top Contributor
As long as it is under the same account - you are fine. But remember- only one ad per account will be shown on the search results page.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Is it allowed to have 2 different brands to promote my service ?

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

@MosheTLV

=> Is it not allowed to have a separate adword accounts for Brand1 & Brand2 ?

 

In another words, 

I am having a separate adword accounts for each different brand. Is it against the Adword Policy ?

Please help me in Understanding this.

Marked as Best Answer.
Solution
Accepted by topic author mani1978
September 2015

Re: Is it allowed to have 2 different brands to promote my service ?

Collaborator ✭ ✭ ✭
# 6
Collaborator ✭ ✭ ✭

Well you did write "and promote it using google Adwords under the same account ?" so I did not tell you about the double serving policy which is described here :

https://support.google.com/adwordspolicy/answer/2600168?hl=en

Re: Is it allowed to have 2 different brands to promote my service ?

Top Contributor
# 7
Top Contributor

This is a more complex issue: Generally; It is allowed, if those are two different distinguished brands that have price differences.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’