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Is clickTAG code necessary for SWF file?

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hello,

 

As per Google Display Ads criteria listed here: https://support.google.com/adwordspolicy/answer/176108?hl=en there is no information provided about clicktag for SWF file in image ads.

 

Is it necessary? if yes, why?

 

Thank you

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Jignesh G
September 2015

Re: Is clickTAG code necessary for SWF file?

Community Manager
# 2
Community Manager
Hi there,

It is necessary for Flash ads because it allows Google to register where the ad was displayed when it was clicked, thus helping you determine the effectiveness of your campaign.

Re: Is clickTAG code necessary for SWF file?

Community Manager
# 3
Community Manager
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