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Understand Google's advertising policies, including ad approval status and account suspension
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Is advertiser violating the double serving policy.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys,

 

As an Adwords user, i'm curious and frustrated when I see someone violating the double serving policy. Whats more frustrating is when we report it several times over the years, wait patiently for Google to correct the issue but nothing gets done. It makes it difficult for us to compete and drives up our advertising costs. I'm wondering if there is something these sites are doing that would allow them to serve multiple ad's for the same business.

 

A search for ''British Food'' on Google.com is a competitive niche search. Two of the sites often shown (britishfood.com & britishfoodshop.com) in the top 2 spots are run by the same company. At first the sites appear to be different as they have made a few cosmetic changes. But a little searching shows they are clearly the same company - same address/phone number/product images/very similar pricing/product codes etc.

 

Does anyone have any idea why Google would allow such a blatant violation of their policy to go punished? Its not like they don't know about the issue.

1 Expert replyverified_user

Re: Is advertiser violating the double serving policy.

Top Contributor
# 2
Top Contributor
Hello there;
That shouldn't be unless it somehow "escaped" the radar of the bots checking the ads.
Please upload screenshots to the ads shown on the same SERP and we will refer the case to Google.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Is advertiser violating the double serving policy.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi

 

Thanks for getting back to me. I've included a few screenshots showing the Google search results and the websites contact info clearly indicating they are the same company. I'm sure they have used some tactics to evade Google's radar over the years.

 

http://i1333.photobucket.com/albums/w621/oreilly8189/SEARCHRESULTS_zps1c24ee54.png

 

http://i1333.photobucket.com/albums/w621/oreilly8189/BRITISHFOOD_zpsa185717f.jpg

 

http://i1333.photobucket.com/albums/w621/oreilly8189/BRITISHFOODSHOP_zpsdce63974.jpg

 

Thanks for your time.

 

 

 

Re: Is advertiser violating the double serving policy.

Top Contributor
# 4
Top Contributor
OK;
Thank you for the screenshots. The case was reported to Google.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author oreilly8189
September 2015

Re: Is advertiser violating the double serving policy.

Top Contributor
# 5
Top Contributor

OK ; Google replied that, indeed, that was a double serving. You should NOT see further "double serving " ads by this advertiser.
If, somehow, the advertiser continues to violate, and the "double serving" persists - let us know.

 

Thanks for pointing out!

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Is advertiser violating the double serving policy.

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi MosheTLV,

I am seeing the same thing with auto transport. There's one advertiser that owns 3 different websites and he's triple serving.

Irelocation.com owns several websites that are violating the Adwords terms of service by double serving its ads across all 3 websites listed below.

1. Carshippingquote.com
2. Autogain.net
3. Movemycar.com.

All 3 of these sites use Adwords to generate Auto Transport Leads. Each of these 3 sites offers the exact same service in the same industry. On each site the customer fills in the following information then receives price quotes from Auto Transporters.

1. Name
2. Phone Number
3. Email Address
4. Shipping Locations
5. Vehicle Type
6. Available Shipping Date

Each of these sites is appearing on the same page (first page – positions 1-5) for 100s of search terms. Here are some examples of each violation.

1. Auto Transport (screen grab http://grab.by/qrGk)
2. Car Shipping (screen grab http://grab.by/qrGc)
3. Car Transport (screen grab http://grab.by/qrGi)

Website Ownership –
1. Autogain.net uses VeriSign for validation of ownership. From this screen grab, anyone can quickly see that Irelocation owns Autogain.net (http://grab.by/qrGy)
2. Movemycar.com lists the ownership information on the privacy page located at Movemycar.com/privacy.php. See the screen grab http://grab.by/qrH6
This page indicates that Irelocation owns several websites of which, Carshippingquotes.com is listed as part of the Irelocation network.

I have plenty of additional information to tie all 3 of these sites together and to prove that Irelocation is double serving. Just let me know what you need if this is not enough proof and I will add to this post.

Re: Is advertiser violating the double serving policy.

Top Contributor
# 7
Top Contributor

@ George;

Since this is a specific case and not a general topic; Please open a new discussion for your case; We (and Google) are confused when more than one specific case per discussion.

If you could;  just copy/ paste your post to a new discussion, and we will take it from there.

Thanks!

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Is advertiser violating the double serving policy.

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
@MosheTLV
we have the same problem like oreilly8189...