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Understand Google's advertising policies, including ad approval status and account suspension
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Interstertial exit lightbox.

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Hi all,

 

I have found a grey area which I am hoping one of you who have experience with this or a Google staff member can advise on.

 

Our company are looking for ways to keep people on the site longer. I suggested an exit lightbox popup that offers an additional discount. I know that interstertial pages are not allowed if they prevent the user from exiting the site, but if it's a lightbox that comes up within the page itself I can't see any policy that this violates.

 

There is a policy which states:

"Google doesn't allow pop-up windows of any kind when entering or leaving your landing page." -

 

So a way round this would be develope it so that the user would have to visit more than one page before the exit lightbox is shown

 

"Google allows interstitial pages, as long as they don't hinder a user from exiting a site. Interstitial pages are unexpected web pages that appear when navigating from one page to the next."

 

It won't be a page, it will be a lightbox popup.

 

Would this be allowed?

 

I have spoken to support but they were very vague and advised that if we get it developed on a test environment and send over a dev link, the policy team can evaluate whether it would be allowed. The issue is that our dev team have a lot on and can't afford to develope something that may not be used.

 

Anyway, any help would be appreciated:

 

Link to popup policy

 

Thanks in advance.

Ryan.
2 Expert replyverified_user

Re: Interstertial exit lightbox.

Top Contributor
# 2
Top Contributor

Hi Ryan ;

This is a nice question I was asked recently ;

To my understanding those "light-grey" boxes are the modern version of the old style "pop-ups" (now  rarely used) - and it is a violation of the Policy;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Interstertial exit lightbox.

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hi Moshe,

 

Does it state this in the policy anywhere? I have had a look and can't find anything to say that they're not allowed.

 

Thanks.

Ryan.

Re: Interstertial exit lightbox.

Top Contributor
# 4
Top Contributor

No; no reference in Policy;

Let me refer it to Google asking a Policy specialist to comment on the question "what is a pop-up upon exiting a site?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Interstertial exit lightbox.

Explorer ✭ ✭ ✭
# 5
Explorer ✭ ✭ ✭

Great. Thanks a lot!.

Ryan.

Re: Interstertial exit lightbox.

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

I am also very interested in the answer

Re: Interstertial exit lightbox.

Top Contributor
# 7
Top Contributor

I'll recheck if this topic has been referred to a specialist;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Interstertial exit lightbox.

Top Contributor
# 8
Top Contributor

My 2 cents: interstitials are allowed, but interstitials are pages appearing when I click on a link.

 

If I clicked the "close" button, that window should close. Period. Nothing should come up anymore. No javascript dialog, no pop-up window (the javascript kind), no lightbox. nothing.

 

By closing that button I have expressed my wish to leave, and I think that even if it's not in the wording, it is in the spirit of the policy to not "say anything anymore to users leaving the site".

 

But that's me, not Google, so I'm not sure if Google sees things this way as well.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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