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Understand Google's advertising policies, including ad approval status and account suspension
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Image ads with text

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey guys,

 

I got a bit confused while researching this issue.

Is there a 20% text restriction on image ads for the display network? 

 

Thanks for your help,

 

Maria

1 Expert replyverified_user

Image ads with text

Top Contributor
# 2
Top Contributor

Hi @Marketing Bali T,

 

Positive, there is. The help page says with regard to responsive image ads: "Avoid text. Text may cover no more than 20% of the image."

 

***   Create a responsive ad for Display   ***

https://support.google.com/adwords/answer/7005917

 

Best,

Lakatos

Image ads with text

[ Edited ]
Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Hi Maria,

 

As per my knowledge, the restriction for 20% text is only for Facebook and not for GDN. It is recommended to have less text on the banner for effective visibility and performance. 

 

However, It's a yes in the case of "Responsive Ads".

 

Let me know if you have any further question or concerns.

 

Thanks,

Rajat