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Understand Google's advertising policies, including ad approval status and account suspension
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I couldn't use "Google" trademark on my ad texts

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# 1
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I am an certified Google Adwords professional but when i created the ad texts they were limited since we are not allowed to use the trademark. Don't you think its logical to allow Adwords partners to use the trademark since they are the one who are issuing the certificate? Let me know your thoughts.

 

Siva.

1 Expert replyverified_user

Re: I couldn't use "Google" trademark on my ad texts

Top Contributor
# 2
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Google trademark usage is governed (as any other trademark) by the trademark Policy.  Google authorizes only Partners to use a badge specific to this program. The Google logo is solely reserved to be used by Google.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: I couldn't use "Google" trademark on my ad texts

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# 3
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What do we need to do if we need to use the term "Google" on the text ads? Have some body used it before?

Re: I couldn't use "Google" trademark on my ad texts

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# 4
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Simple answer: You cannot; This is reserved to be solely utilized by Google;
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: I couldn't use "Google" trademark on my ad texts

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# 5
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But don't you think if they are allowing us to use the Google Partner badge it would be wise to use them in ad text?

May be this a feature request. I would start at least!

Re: I couldn't use "Google" trademark on my ad texts

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# 6
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Of course we have a affiliation with Google as Google Partners? Don't you think otherwise?

Re: I couldn't use "Google" trademark on my ad texts

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# 7
Top Contributor
For the "Partners" program there is a dedicated badge, to distinguish between a "partner" and Google. A partner is not Google.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: I couldn't use "Google" trademark on my ad texts

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# 8
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Yes, exactly. I have no objections on it. How displaying that you are Google Adwords Partner on your website is different from displaying that on a text ad? This is my only question.

Re: I couldn't use "Google" trademark on my ad texts

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# 9
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I think we won't have solution for it. I have already sent an email to the team who are maintaining the brand "Google" to see an exemption. Let us see how it goes.

Re: I couldn't use "Google" trademark on my ad texts

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# 10
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Hmm. Anyway have send an email for the brand permission and lets see what happens.