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Understand Google's advertising policies, including ad approval status and account suspension
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How to advertise betting tips site in UK?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have a betting tips website and we are looking into advertising with AdWords in UK? As much as we read, we need to have a license from the Gambling Commission. We do not accept bets or any kind of gambling. The Gambling Commission does not issue licenses for betting tips. And Google says we need one. So that's a circle we cannot get out of. What do we do?

1 Expert replyverified_user

Re: How to advertise betting tips site in UK?

Top Contributor
# 2
Top Contributor
Correct;
Gambling related info / tips / content is not allowed unless you register. If the license is not authorized to gambling content sites - then you cannot advertise on Google;
https://support.google.com/adwordspolicy/answer/6018017?hl=en
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: How to advertise betting tips site in UK?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Yes, we understand that. But in the UK Gambling Commission there are NO licenses that are valid for sites that offer betting tips only. The licenses are only for sites that accept bets. How can a betting tips website advertise then?

Re: How to advertise betting tips site in UK?

[ Edited ]
Top Contributor
# 4
Top Contributor

As I mentioned, If the license is not authorized to gambling content sites - then you cannot advertise on Google;

Kindly read the Policy.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: How to advertise betting tips site in UK?

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

It is not that it is not authorized. Such thing doesn't exist. Google cannot ask you to have something that doesn't exist.

Re: How to advertise betting tips site in UK?

Top Contributor
# 6
Top Contributor

@Vivo B;

Exactly,

As already explained, and a=s clearly mentioned in the Policy (please read):  tips / info sites for gambling in NOT allowed, unless certified.

If certification is not available from the authorities, you cannot promote the site on Google. 

The bottom line: your  current  site business model  cannot be promoted on Google, 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: How to advertise betting tips site in UK?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

I understand that. But how can other sites like ours be able to advertise on Google and we are not? Isn't that a little unfair? The rule is for one and not for others?