AdWords
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Understand Google's advertising policies, including ad approval status and account suspension
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How to Work Google AdWords?

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# 1
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Re: How to Work Google AdWords?

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# 2
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I think you need to read this help section for starters 

 

http://www.google.com/intl/en_us/adwords/select/steps.html

 

than come back to the forum with more clear questions.