AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.6K members online now
1.6K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

How to Create an Ad Offering a ''free download'

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hey Everyone!

 

Has anyone had any experience creating ad's that offer a free download?

(PDF brochure is the download material).

 

I'm curious to know if Google has a setting for this (i.e. ad format type for this specific type of offer - user clicks - form pops up add in details - they complete - download begins). 

 

Background to this: I'm working with a software company who have a guide on 'How to Spot Malware/Spam'. 

We'd like to make this guide downloadable as an offer for clicking on our ad and submitting their details. 

 

Look forward to any tips or advice Smiley Happy

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Michael K
July 2017

How to Create an Ad Offering a ''free download'

Top Contributor
# 2
Top Contributor

Hi Michael,

 

The most common way would to have a landing page that is part of a proper website (that will legitimise you to the searcher before they provide their details), with a short form (name & email address, of just email address will convert best) and they receive a link to the PDF via an autoresponder email.

 

If you want people to request the download directly from an ad, that isn't something that AdWords offers.

 

A list of current ad types is here:
https://support.google.com/adwords/answer/1722124

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Michael K
July 2017

How to Create an Ad Offering a ''free download'

Top Contributor
# 2
Top Contributor

Hi Michael,

 

The most common way would to have a landing page that is part of a proper website (that will legitimise you to the searcher before they provide their details), with a short form (name & email address, of just email address will convert best) and they receive a link to the PDF via an autoresponder email.

 

If you want people to request the download directly from an ad, that isn't something that AdWords offers.

 

A list of current ad types is here:
https://support.google.com/adwords/answer/1722124

 

How to Create an Ad Offering a ''free download'

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Thanks Rob!

I'll do just that Smiley Happy

How to Create an Ad Offering a ''free download'

Top Contributor
# 4
Top Contributor

This thread has been closed to new replies.


If you have a new or unanswered question related to this topic, please start a new thread and post a clear, specific and detailed question that describes your particular situation.


To start a new thread, please go to the top level of the Community, and from there, click on the board that is most closely related to your question. After that, you can click on the pink "+" sign in the lower right corner of the screen to start a new topic.


Thank you.