AdWords
5.2K members online now
5.2K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

How to Beat AdWords and Get Away With It - Part 1: Davison.com

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

We've been informed that Google completed an investigation on the following which means that everything in this post is free game now for advertisers.

 

Step 1:  Set up your own account on AdWords and advertise your business: www.Davison.com

Step 2:  Hire or set-up a third party advertiser as a separate business entity that shows no common ownership to run an entirely different campaign on AdWords.  You'll need a different account, different url, and different credit card number with Google minimally.

Step 3:  Advertise the third party website, in this case we'll use www.InventionLand.com as an example, and direct all of the leads back to your primary business.

Step 4:  If you get caught which will take forever if you actually do, nothing will ever happen to your primary account so no worries there at all, just start back at Step 1 in a month or 2 and try a different url such as www.Inventing.com.  This has worked wonders for years for this particular business.

 

Warning: Your ethical and moral standards on running a business will probably be put in question but who cares, you can force people to use your service because there are no other options.  Here's a quick look at Davison's "F" BBB rating at the time of this post:  http://www.bbb.org/pittsburgh/business-reviews/product-development-and-marketing/davison-design-deve...

 

If you have information/lead harvester websites in your niche vertical, then you're really in luck!  Google does nothing to them either for some reason which you'll never get an answer to and will never get an explanation regardless of the fact that it is against their policies.

 

All you need to do is flip flop the url names on each of your information harvesting websites and you can get about 80% penetration on all of your competitive keywords.  Whatever you do, make sure to keep your profit margins as high as possible because you are going to have to spend like crazy.  After all the competitors are forced out, do whatever you want with your pricing.  After all, it isn't like your competitors can just switch to Bing or anything because they aren't a reasonable competitor.

 

In this particular case, the information/lead harvesters are:

  • InventMyIdea.com
  • InventorAssistant.com
  • InventionIdeas.org
  • Idea4Invention.com

Each site lised above is pretty much identical with separate urls, ownership, etc.  In fact, anybody reading this can just set-up a clone of one of these sites and sell the leads directly to Davison and a couple competitors and you can run a successful business on auto-pilot.  This will take the lead costs to even higher levels meaning more money for you!  There is no limit on the amount of identical information harvesters that can run in this niche that provide absolutely zero value whatsoever to the person searching.

 

Part 1 of this series will start with Davison.com and then we'll move on to some others.  

 

Disclaimer: We've advertised for over a decade on Google spending millions of dollars and can't even get a response on this with multiple forms filled out and phone calls so chances are... this is a safe process to follow.  

 

Here's some screenshots on how the pros do it for those who are wondering.  Click through the links and you'll see that they advertise on all of the sites listed.  If not, actually fill out the form and see if you don't eventually get a call from a Davison rep.  It truly is a beautiful game they've set-up.

 

GoogleSERP.JPG

 

 

 

Davison.JPGInventionland.JPG

 

 

 

 

 

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Sarah P (Google Employee)
September 2015

Re: How to Beat AdWords and Get Away With It - Part 1: Davison.com

Google Employee
# 9
Google Employee
Hi Everyone, 
 
Thank you for writing into the AdWords Community Forum and hello from Google headquarters. We appreciated that this has been brought to our attention. I have a few things I want to make sure that I share:
 
1) We are proactively and reactively monitoring AdWords to ensure that no one is gaining an unfair advantage, as this is something that we take very seriously. I would like to mention that if someone is caught violating our policies, there are serious consequences at stake.  An account may get suspended in which case, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. 
 
2) If you have questions or concerns about another advertiser, we would be happy to help assist you because we want to make sure that there is an even playing field. Here is how you can communicate information like this to us in the future:
a) You can call us at 1-866-2-GOOGLE
OR
b) Fill out our ad feedback form. On the form, please be sure to include the link ID. You can find this by right clicking on the ad and copying ad link. This information is necessary for our AdWords specialists to find the right ad.
 
Please note that we cannot disclose the outcome of any investigations that we complete
 
I hope this provides a bit of clarification and should you have any additional questions, please do not hesitate to contact us!
 
Sarah P.

View solution in original post

Re: How to Beat AdWords and Get Away With It - Part 1: Davison.com

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
I like this it’s a Good thing to point out

Re: How to Beat AdWords and Get Away With It - Part 1: Davison.com

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Nicely put, you are entirely right. For non english speaking countries is even worse trying to stop such tricks from competitors.

Re: How to Beat AdWords and Get Away With It - Part 1: Davison.com

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
Have you had any luck? I can't imagine stopping tricks in other countries is any harder than here. AdWords is turning into the Wild West with no sheriff. There are other competitors with worse tricks than this getting away with murder. This is so obvious that I'm surprised nothing has been done yet to stop the double serving.

I really do appreciate the support. Hopefully something will get done soon. A level playing field seems like a reasonable request.

Re: How to Beat AdWords and Get Away With It - Part 1: Davison.com

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

No luck, I even reported in our official forum a double serving made by a Google Platinum Partner, one Top Contributor in my local forum said it wasn't the first time they try to push several other websites in AdWords from different accounts but it seems to go unpunished as you have also observed.

Re: How to Beat AdWords and Get Away With It - Part 1: Davison.com

Explorer ✭ ✭ ✭
# 6
Explorer ✭ ✭ ✭
Nice share

Re: How to Beat AdWords and Get Away With It - Part 1: Davison.com

Collaborator ✭ ✭ ✭
# 7
Collaborator ✭ ✭ ✭

Here is a current example from my country, 2 websites advertising the same entity, one site made as a personal blog for the manager of the company , one site the real company site :

 

unfair-advantage.JPG

 

 

But if you look in the menu at "Despre mine" (about me) in the first website it clearly states that he is the leading manager of the company advertised in the second ad , so whoever reads his website can order services from his company Smiley Happy

Nice double serving scheme,impossible to report, disguised under an educative article.

Re: How to Beat AdWords and Get Away With It - Part 1: Davison.com

Follower ✭ ☆ ☆
# 8
Follower ✭ ☆ ☆
The double serving above did finally get removed so maybe there is somebody monitoring these posts. We have a whole new, bigger problem on our hands now.

There are information harvesting websites that I mentioned above that are spreading like wildfire. AdWords was always a challenge but served us well for about 10 years until they stopped policing and enforcing their policies. Seems like somebody is asleep at the wheel.
Marked as Best Answer.
Solution
Accepted by Sarah P (Google Employee)
September 2015

Re: How to Beat AdWords and Get Away With It - Part 1: Davison.com

Google Employee
# 9
Google Employee
Hi Everyone, 
 
Thank you for writing into the AdWords Community Forum and hello from Google headquarters. We appreciated that this has been brought to our attention. I have a few things I want to make sure that I share:
 
1) We are proactively and reactively monitoring AdWords to ensure that no one is gaining an unfair advantage, as this is something that we take very seriously. I would like to mention that if someone is caught violating our policies, there are serious consequences at stake.  An account may get suspended in which case, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. 
 
2) If you have questions or concerns about another advertiser, we would be happy to help assist you because we want to make sure that there is an even playing field. Here is how you can communicate information like this to us in the future:
a) You can call us at 1-866-2-GOOGLE
OR
b) Fill out our ad feedback form. On the form, please be sure to include the link ID. You can find this by right clicking on the ad and copying ad link. This information is necessary for our AdWords specialists to find the right ad.
 
Please note that we cannot disclose the outcome of any investigations that we complete
 
I hope this provides a bit of clarification and should you have any additional questions, please do not hesitate to contact us!
 
Sarah P.

Re: How to Beat AdWords and Get Away With It - Part 1: Davison.com

Follower ✭ ☆ ☆
# 10
Follower ✭ ☆ ☆

Where should we contact you? The situation is the same and only getting worse since your response.

Specifically, InventionIdeas.org and InventionSubmission.org are clearly double serving again, among other policy violations. Should we expect "serious consequences" for them considering this is at least their 4th time doing this? My prediction is that nothing will happen at all to them. Maybe if I have my team fill out the feedback form for 6 months, the double serving site will get shut down. That will last as long as it takes InventionIdeas.org to start another double serving page.

 

Here are 2 more posts that detail our experience:

https://www.en.adwords-community.com/t5/Ad-Approval-Policy/How-to-Beat-AdWords-and-Get-Away-With-It-...

 

https://www.en.adwords-community.com/t5/Ad-Approval-Policy/How-to-Beat-AdWords-and-Get-Away-With-It-...

 

It appears obvious that Google AdWords is getting beat up on the generational switch to mobile by Facebook and is taking it out on their small business advertisers by allowing this to persist. Google's only market advantage is on traditional search, where there is a clear monopoly, and their exercising this power to stick it to their loyal user base and advertisers.

 

It is only a matter a time before everyone starts migrating to Bing as their ad service is far superior yet trails Google only in market share and brand awareness.

 

To be clear, Bing does not allow these types of advertisers and their user experience and return on investment for their advertisers is more than twice as good as Google AdWords in our experience. Because of Bing's lower market share, the volume is still way to low to support a business or we would have left Google months ago.