How serious is double serving adverts for the same business on adwords[ Edited ]
How serious is double serving adverts for the same business on adwords
It is very serious and culprits will typically have their accounts suspended.
If they are the same business selling the same product / service at the same price, then you can report them to Google. It might take a while for action to be taken, but Google says they deal with every complaint.
You can report them here: