AdWords
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Understand Google's advertising policies, including ad approval status and account suspension
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How long do keywords stay pending for approval on an ad campaign?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: How long do keywords stay pending for approval on an ad campaign?

[ Edited ]
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# 2
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Hi Labontychris,

 

Welcome to the community...!

 

Ads stay pending for approval, not keywords. When ads get approval, keywords trigger them based on search queries.

 

Please find more about adwords ad approval process below

 

http://support.google.com/adwords/answer/1722120?hl=en

 

Check your ad approval status

 

http://support.google.com/adwords/answer/1704380?hl=en

 

At times it can take up to 3 business days to get the ads approved.

 

What type of ads do you have? Image ads takes longer time than text ads for approval.

 

Hope this helps,

 

Deepak

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How long do keywords stay pending for approval on an ad campaign?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Labontychris,

 

Welcome to the community...!

 

Ads stay pending for approval, not keywords. When ads get approval, keywords trigger them based on search queries.

 

Please find more about adwords ad approval process below

 

http://support.google.com/adwords/answer/1722120?hl=en

 

Check your ad approval status

 

http://support.google.com/adwords/answer/1704380?hl=en

 

At times it can take up to 3 business days to get the ads approved.

 

What type of ads do you have? Image ads takes longer time than text ads for approval.

 

Hope this helps,

 

Deepak