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How is the cost per click calculated?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Would it be correct to say the the CPC is higher if the amount of competitors advertising on the same page is higher?

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Marked as Best Answer.
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Accepted by Rakesh Kumar (Top Contributor)
September 2015

Re: How is the cost per click calculated?

Top Contributor
# 2
Top Contributor
Hi Dashadoo,

That is correct. CPC will be higher if the competition is high. Find more information about CPC bidding and actual CPC in the links below.

CPC Bidding - https://support.google.com/adwords/answer/6055137?rd=1

Actual CPC - https://support.google.com/adwords/answer/6297?hl=en

Hope this helps,

Deepak

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Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
September 2015

Re: How is the cost per click calculated?

Top Contributor
# 2
Top Contributor
Hi Dashadoo,

That is correct. CPC will be higher if the competition is high. Find more information about CPC bidding and actual CPC in the links below.

CPC Bidding - https://support.google.com/adwords/answer/6055137?rd=1

Actual CPC - https://support.google.com/adwords/answer/6297?hl=en

Hope this helps,

Deepak

Re: How is the cost per click calculated?

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Wonderful! So i contacted Google nine months ago and again two weeks ago about a competitor running two ads with different url's pointing to the same website and only last week did Goggle do something about it, as only one ad is showing now for this competitor. any chance i would be able to get some refund because we were paying more than we should have been for clicks on our ad.

Re: How is the cost per click calculated?

Top Contributor
# 4
Top Contributor
Running ads for the same or similar businesses across multiple accounts triggered by the same or similar keywords is against Adwords Double Serving policy.

https://support.google.com/adwordspolicy/answer/2600168?hl=en

I don't know what chances you have to get a refund.

Re: How is the cost per click calculated?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Do you know who we could contact at google to request a refund. pretty unfair to allow this to go on for so long.

Re: How is the cost per click calculated?

Top Contributor
# 6
Top Contributor

Re: How is the cost per click calculated?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
I am not sure if I am late with my reply but in my experience Google Customer Services is great. You can contact them directly: https://support.google.com/adwords/answer/8206?hl=en-AU

Re: How is the cost per click calculated?

Community Manager
# 8
Community Manager
This old thread has been closed for new replies. If you would like to re-open this discussion, please start a new thread. If this has helped you, please Star the post to show your thanks!

Kathleen,
Community Manager

Re: How is the cost per click calculated?

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Hi There,

this is all very interesting, but I can't find the formula on your link explaining the CPC if you are the only one running an add for a certain keyword.
Because obviously, there is no one juste above you.

Thanks for yout answer !