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How does Google categorise Travel Intenders? And how do they know their purchase cycle position?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

I am wanting to know how Google categorises Trave lntenders and more importantly how they know where a user is in the purchase cycle? 

 

Thanks

1 Expert replyverified_user

Re: How does Google categorise Travel Intenders? And how do they know their purchase cycle position?

Community Manager
# 2
Community Manager

Hi Lillie,

 

Thanks for posting to the Community! Do you mean to ask how Google categorizes "travel intenders"? If so, then I would recommend reading more about in-market targeting, which is the targeting method you would use to target customers who are highly likely to make a purchase. The system determines this based on "signals" in the user's behavior, such as doing a lot of research about a specific product or service combined with words or phrases that show an intent to buy (ex. "Spain hotel prices").

 

Let me know if you have additional questions,
Cassie