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Understand Google's advertising policies, including ad approval status and account suspension
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How can I get approved for AdWords? We promote UK sports betting sites

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# 1
Visitor ✭ ✭ ✭

My website allows Users from the UK and Ireland to play a free game to qualify for additional free bets with UK and Irish-facing Sportsbooks. We are not a gambling site ourselves, and therefore do not require a license. Rather, we are an Affiliate Marketer for licensed Sportsbooks.

 

I have seen our competitors advertise in the UK via AdWords, and was wondering how we might do the same. Your prompt response is very much appreciated.

 

Best regards,

 

Daniel

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: How can I get approved for AdWords? We promote UK sports betting s

Top Contributor
# 4
Top Contributor

Hi Daniel, what was the reason stated for disapproval?  Have you gone through the process of requesting approval for online gambling (detailed in the link below)?  Although you are not actually a betting organisation, the policy applies also to those who offer... "Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc."... which would seem to describe your site perfectly.

 

Casinos and Gambling policy (including details of application process).

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

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Re: How can I get approved for AdWords? We promote UK sports betting s

Top Contributor
# 2
Top Contributor

Hi Daniel and welcome to the forum.  AdWords does not operate a "pre-approval" process as such; Policy issues are dealt with as they arise once a site is being advertised.  There are a very large number of policies and most have a number of nuances that would make it impossible - or at least very unwise - to give someone blanket approval for an idea before they had even begun advertising.

 

That you have seen other companies advertising the same sort of thing is comforting, but not definitive.  They could all be suspended tomorrow or their sites or modus operandi could be subtly different from yours.

 

Do you have a finished website up and running?  We may be able to offer some more concrete help if we can see that.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: How can I get approved for AdWords? We promote UK sports betting s

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Yes! We are already "live" and looking to drive traffic ASAP. Our website is: www.thebid.eu 

Again, it is a UK and Ireland-facing site. (We tried to open an AdWords campaign already, but were not approved). Any advice on getting us approved, would be highly appreciated.

 

Warm regards,

 

Daniel

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How can I get approved for AdWords? We promote UK sports betting s

Top Contributor
# 4
Top Contributor

Hi Daniel, what was the reason stated for disapproval?  Have you gone through the process of requesting approval for online gambling (detailed in the link below)?  Although you are not actually a betting organisation, the policy applies also to those who offer... "Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc."... which would seem to describe your site perfectly.

 

Casinos and Gambling policy (including details of application process).

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits