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How are some advertisers showing 6-7 ads. All the same product but names slightly differently

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a competitor that is displaying 6-7 ads with a single keywords in product ads. The products are the same but just names slightly differently. This is pushing us and other competitors out and driving up ad costs. Is it time to direct my ad spend elsewhere now?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December 2016

How are some advertisers showing 6-7 ads. All the same product but names slightly differently

[ Edited ]
Top Contributor
# 9
Top Contributor

google does not allow compatible-with or similar duplicate inventory items --
compatible products are also not allowed to be mentioned in submitted data.

 

otherwise, items compete in the auctions based on quality factors and bids.

if items are not variants, critical decision-points for duplicates are usually:
(1) condition; (2) global-trade-data (manufacturer); (3) legal ownership;

google has strict policies for inventory items considered as
new, proper global-trade-data, and legal product ownership.

for example, if the items are used, refurbished, or from different oem's,
then the items would likely be considered unique, so not duplicates.

items owned by completely different sellers/merchants from the same
or similar marketplaces are also usually not considered duplicates.

if the inventory items are all identical, new, owned by the same merchant, and
created by the same manufacturer (identical manufacturer global-trade-data),
then that would likely be a policy violation and grounds for either disapproval
or permanent suspension from the program, at any time.

that said, google is the final arbiter of all their policies --
forum-members do not have access to all the exact data

being submitted or the related merchant/account details.

 

potential policy violations by others may be reported directly to google:

https://support.google.com/merchants/contact/policy


generally, google requires exact ad-click url's -- a google-provided
link to a retailer's landing page -- containing an aclk within the url,
for a proper investigation:
https://support.google.com/merchants/answer/6276171

 

View solution in original post

How are some advertisers showing 6-7 ads. All the same product but names slightly differently

Top Contributor Alumni
# 2
Top Contributor Alumni

HI @Elliott C

Are you referring to text ads or shopping ads?

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

How are some advertisers showing 6-7 ads. All the same product but names slightly differently

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Shopping Ads

How are some advertisers showing 6-7 ads. All the same product but names slightly differently

Top Contributor Alumni
# 4
Top Contributor Alumni

@Celebird is there a policy about duplicate products?

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

How are some advertisers showing 6-7 ads. All the same product but names slightly differently

Rising Star
# 5
Rising Star

Hi @Elliott C,

 

This is an advantage of using shopping ads that more than 1 ads can appear at the same time for a particular search query.

Even along with the shopping ads, text ad(search campaign) can also appear.

 

About Shopping campaigns and Shopping ads


Regards
Archit, AdWords Rising Star, Community Profile
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How are some advertisers showing 6-7 ads. All the same product but names slightly differently

[ Edited ]
Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

There is a policy about gaining unfair advantage. This would appear to me that this retailer is playing the system to gain unfair advantage. I've just reported on instance where the retailer has 6 product ads showing for a single search. Each product is just named slightly differently.

 

Certainly, if this is how the game is going to be played then I'm out. I'll take my ad spend elsewhere.

 

I've been an advertiser with Adwords for 6-7 years now, spending upwards of £4k/month and been very happy with the results. Now, my CTR has dropped because my ads pushed way down. I'm damned if I'm going to push up my CPC just to beat one competitor.

How are some advertisers showing 6-7 ads. All the same product but names slightly differently

Explorer ✭ ✭ ☆
# 7
Explorer ✭ ✭ ☆

Hi Elliott,

 

Depending on what products you're selling, could the different products that he is selling be different colours or sizes.

I know many industries such as skylight fitting will sell each of their products based on individual size.

How are some advertisers showing 6-7 ads. All the same product but names slightly differently

[ Edited ]
Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Hi @Matthew L

 

No, is't not different variations. It's laptop chargers.

an example of this retailers ads are

 

A search for "HP 15-B050EA charger"

 

Hp Pavilion 15-b050ea Replacement Laptop Charger 

Hp Pavilion 15-b050ea 3.33a

Hp Pavilion 15-b050sa 15-b050ea Replacement Laptop Charger 3.33a

Hp Pavilion 15-b050ea 15-n086sl Blue Tip Replacement Laptop Charger

Hp Pavilion 14-b035tu 14-b002tx 15-b050ea Replacement Laptop Charger

 

 

These are all exactly the same product, just with a different name.

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December 2016

How are some advertisers showing 6-7 ads. All the same product but names slightly differently

[ Edited ]
Top Contributor
# 9
Top Contributor

google does not allow compatible-with or similar duplicate inventory items --
compatible products are also not allowed to be mentioned in submitted data.

 

otherwise, items compete in the auctions based on quality factors and bids.

if items are not variants, critical decision-points for duplicates are usually:
(1) condition; (2) global-trade-data (manufacturer); (3) legal ownership;

google has strict policies for inventory items considered as
new, proper global-trade-data, and legal product ownership.

for example, if the items are used, refurbished, or from different oem's,
then the items would likely be considered unique, so not duplicates.

items owned by completely different sellers/merchants from the same
or similar marketplaces are also usually not considered duplicates.

if the inventory items are all identical, new, owned by the same merchant, and
created by the same manufacturer (identical manufacturer global-trade-data),
then that would likely be a policy violation and grounds for either disapproval
or permanent suspension from the program, at any time.

that said, google is the final arbiter of all their policies --
forum-members do not have access to all the exact data

being submitted or the related merchant/account details.

 

potential policy violations by others may be reported directly to google:

https://support.google.com/merchants/contact/policy


generally, google requires exact ad-click url's -- a google-provided
link to a retailer's landing page -- containing an aclk within the url,
for a proper investigation:
https://support.google.com/merchants/answer/6276171