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Understand Google's advertising policies, including ad approval status and account suspension
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How are account suspensions enforced?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Is it -

 

  1. Email address (Google account)
  2. IP address
  3. Billing information - credit card number or billing address
  4. Ad location URL (domain name of website being advertised)

 

Let me know - thanks!

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Accepted by topic author orion44
September 2015

Re: How are account suspensions enforced?

Google Employee
# 7
Google Employee

Celebird wrote:


generally, google will not divulge the internal mechanisms that may
be used to track and enforce a suspension; or how a suspeision

is detected for that matter


Correct.  We use many of the things already mentioned in this thread as part of the suspension enforcement mechanism, along with many other things that have not been mentioned here.

 

Laura

AdWords engineer

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Re: How are account suspensions enforced?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Orion,

 

Suspensions are caused due to reasons like Payment issues or Violation of Policies or Terms & Conditions.

.

Please follow the below link for more information About Suspended Accounts.

 

https://support.google.com/adwords/answer/2375414?hl=en

Re: How are account suspensions enforced?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
But how do the Google Overlords enforce the suspension? I'm writing a whitepaper on Online Advertising and need to know. Thanks!

Re: How are account suspensions enforced?

[ Edited ]
Top Contributor
# 4
Top Contributor

Hello Orion, Here is the link to that talks about account suspension and another about policies. It looks like the suspension can come in many forms, User or account.

Billing- Shady Billing Practices
URL- Site Level Policies 

About suspended accounts
https://support.google.com/adwords/answer/2375414?hl=en

Review and understand the AdWords policies
https://support.google.com/adwordspolicy/topic/29265?utm_source=hc&utm_medium=susp&utm_campaign=2375...

You might also look at the "Help prevent a suspension" which gives more insight on how to avoid it.

In most cases Google will give you a chance to correct the issue, but it should be done when the error comes up. 


Spencer Wade, AdWords, G+ & WebSearch Platinum Top Contributor
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Re: How are account suspensions enforced?

[ Edited ]
Top Contributor
# 5
Top Contributor


generally, google will not divulge the internal mechanisms that may
be used to track and enforce a suspension; or how a suspeision

is detected for that matter -- only what might trigger a suspension

or how an advertiser is notified of a suspension.

 

Re: How are account suspensions enforced?

Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆
I'm sorry to inform you, but none of these answers are correct. Google tracks account suspensions by cross-checking the information found in the account holder's Primary Payment Details section. This is accessed via the Billing Preferences page.
Marked as Best Answer.
Solution
Accepted by topic author orion44
September 2015

Re: How are account suspensions enforced?

Google Employee
# 7
Google Employee

Celebird wrote:


generally, google will not divulge the internal mechanisms that may
be used to track and enforce a suspension; or how a suspeision

is detected for that matter


Correct.  We use many of the things already mentioned in this thread as part of the suspension enforcement mechanism, along with many other things that have not been mentioned here.

 

Laura

AdWords engineer