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Understand Google's advertising policies, including ad approval status and account suspension
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Help using adwords in china - the business is a private hospital

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am looking into creating an Adwords campaign for a private hospital located in Beijing. 

 

I have been having a lot of difficulty finding keywords with over 0.00 or extremely small impression rates. Any suggestions would be most welcome. 

 

Moreover, I have recently discovered to advertise medical services in China we require a special license - from whom is this license is obtained? Is it difficult/expensive to obtain? 

 

Thank you!

Re: Help using adwords in china - the business is a private hospital

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hello Anneke B

Make sure that you apply Google's policies that are related to your website.
Here are the policy about Healthcare and Medicines :

http://support.google.com/adwordspolicy/answer/176031?hl=en

In the policy I can read :
Google allows the promotion of medical services in China as long as you submit the required documentation and have been certified by Google.
Medical Service Advertising Application :
http://support.google.com/adwords/contact/cn_med?utm_source=policyhc&utm_medium=contact_cnmed&utm_ca...

I think these are the official papers you need to practice medicine in your website´s country. But you better ask the Google support team in your country which are the official papers needed for them.

At least do not advertise before you have the permission officially

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.