AdWords
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Understand Google's advertising policies, including ad approval status and account suspension
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HUGE PERFORMANCE BOOST TIP THAT GOOGLE ADWORDS CAN'T STOP

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

It seems that Google Adwords are unable to stop rogue advertisers from doing the following (if you do as described you will be in breach of terms but Adwords doesn't seem to have an effective long term strategy for dealing with this):

 

1) Setup an ecommerce solution

2) Register loads of cheap domains using keywords seperated by hyphens i.e. e--brick-tile-co.uk, e-bricktile-co.uk etc

3) Use Apache MOD_REWRITE or other url rewriting module (Microsoft servers can easily be configured also) to make all domains point to single IP containing your e-commerce solution

4) Create Adwords accounts for each domain and run them all simultaneously. This means you can get Ad domination as shown in the image at the bottom.

5) Every time Adwords try shut you down repeat steps 2,3 and 4 accepting the fact that you have to fork out on cheap domain names, update a list every now and then and recreate some adwords accounts (you could fully automate this.

 

It seems that Adwords don't even seem able to figure out that (in this case) all traffic reaches the same IP, the site is a carbon copy, that the DNS registrant is all the same person/company. Flawed.

 

adwordsviolation.JPG

 

Re: HUGE PERFORMANCE BOOST TIP THAT GOOGLE ADWORDS CAN'T STOP

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Paul S,

You are some extent talking about Organic violation guideline, Google Adwords has different policy for paid advertisements. Don't be panic. Now your are using paid model to get SERP ranking which is totally different from organic ranking practice. Likewise any website penalized by violation ( Spam and Unnatural Link ) of Search console guideline, That can easily run Google Adwords campaign.

Re: HUGE PERFORMANCE BOOST TIP THAT GOOGLE ADWORDS CAN'T STOP

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
No I am not - see Google Adwords Double Serving Policy here:

https://support.google.com/adwordspolicy/answer/6020954?hl=en-GB

Re: HUGE PERFORMANCE BOOST TIP THAT GOOGLE ADWORDS CAN'T STOP

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Of course it does mean you are competing against yourself, pushing up the CPC for all the sites, so your top bid item might end up competing against 20+ advertisers instead of the 5 real ones.

This will push up costs artificially for everyone, including you.

Additionally, many users will hit more than one site while researching. As these all redirect, you may well get clicks on your ads in positions 2-10 that have very high bounce rates and low times, dropping QS and increasing costs.

Lastly, the constant account rotation will mean you never get a 9 or 10 QS, so will pay more, and you will need to constantly get new credit cards to pay as Google does monitor the same card being used on multiple accounts.