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Understand Google's advertising policies, including ad approval status and account suspension
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Government-sponsored anti-smoking ad - rejected

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi - 

 

We're working on a campaign that is designed to help reduce smoking in youth by soliciting reports of illegal selling (to minors) in the Chicago area.

 

While our banner ads are approved and being displayed, we wanted to make sure that someone seeing our external media (bus ads and billboards) could find the city's website by searching for phrases related to the campaign. 

 

I've followed the link to handle the request for reapproval, but I'm wondering if people in this community can give me guidance in avoiding this in the future for similar health-related campaigns that might use an otherwise "flagged" phrase or word like cigarettes. 

 

Thanks!

Chris

 

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Accepted by topic author Google A
September 2015

Re: Government-sponsored anti-smoking ad - rejected

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hello Google A,

Are you running adverts on the search network? If you are running text adverts and they've been disapproved then first check that they conform to Google's Advertising Policies.

If you cannot request an exception from within AdWords then you need to call the AdWords team on 0800 166 0409 or, for U.S.A, call 1-866-2GOOGLE (1-866-246-6453) and ask for a specialist to review the account - This way they can manually approve your adverts and get them up and running.

Also, one can argue that any anti-smoking products/medications could be classed as pharmaceutical products and would be disapproved by AdWords for this reason.


I hope that helps to answer your question, if you're still having problems let me know.

Kind Regards,
Spike Patching

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Re: Government-sponsored anti-smoking ad - rejected

Top Contributor
# 2
Top Contributor

Reading your question I am not sure whether you want to advertise the website when someone searching  "quit smoking in Chicago" or you wish to promote the site in the organic search;

 

Anyway tobacco is a sensitive issue.  Most likely your text ads (if promoting the site using  paid ads on the SERP) will be submitted for approval  by a human reviewer. It could take a day or two.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Google A
September 2015

Re: Government-sponsored anti-smoking ad - rejected

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hello Google A,

Are you running adverts on the search network? If you are running text adverts and they've been disapproved then first check that they conform to Google's Advertising Policies.

If you cannot request an exception from within AdWords then you need to call the AdWords team on 0800 166 0409 or, for U.S.A, call 1-866-2GOOGLE (1-866-246-6453) and ask for a specialist to review the account - This way they can manually approve your adverts and get them up and running.

Also, one can argue that any anti-smoking products/medications could be classed as pharmaceutical products and would be disapproved by AdWords for this reason.


I hope that helps to answer your question, if you're still having problems let me know.

Kind Regards,
Spike Patching

Re: Government-sponsored anti-smoking ad - rejected

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thank you for your help - Google finally reviewed the ad copy and approved the ad. There was nothing related to medications or other products, it was simply an ad about preventing smoking and pointed to a government website.

Best regards,
Chris