AdWords
4.9K members online now
4.9K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

Google failing to remove ads violating their own policies

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Google is showing ads in the U.S. for sites selling/buying digital poker chips in games, effectively enabling gambling. I know this goes against their own policies as well as U.S. statutes, yet they don't remove them despite having been reported dozens of times. Anyone know why?

 

http://www.google.com/aclk?sa=l&ai=C-XIXyOyRVPKHOovUpgO22oLgCLeO-voG_56-63mu9tyNKQgAEAEoAmDJ9qaM0KTk...

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Thomas R
September 2015

Re: Google failing to remove ads violating their own policies

Google Employee
# 4
Google Employee

Hi Thomas,


I heard back from the policy team on this.  The policy is even more strict than I thought.  The rules are:

  • If the ad or its landing page is focused on online "casino" games -- poker, blackjack, etc. -- it should be labeled as Online Gambling. This applies even if no real money is exchanged in the games.  It also applies to ads and sites selling chips, tokens, or other accessories for online casino games, since they're still focused on or promoting the game.
  • If ads get labeled for Online Gambling, they can only serve if the customer has a "certificate" allowing online gambling ads in the user's country.  If the customer doesn't have any such certificates, the ads will just be disapproved.

The policy team is searching for "chip" ads that have fallen through the cracks and are applying the right labels to them.  It may take a day or so for them to finish.  Hopefully they won't have to wade through too many ads for potato chips, computer chips, and the like.

 

I can't say what they're doing about the specific advertiser you complained about, but you can probably figure it out.

 

Laura

Ads Review engineer

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Thomas R
September 2015

Re: Google failing to remove ads violating their own policies

Google Employee
# 13
Google Employee
Thomas,
The ad you reported as phishing has been taken down, and it looks like the bad advertiser has unregistered the whole domain it was pointing to.
Laura

View solution in original post

Re: Google failing to remove ads violating their own policies

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Google allows some gambling-related content under certain conditions, you can check them out here:- https://support.google.com/adwordspolicy/answer/6018017?hl=en

Then if you still feel that the ads are against Google policies, please fill out this form:- https://support.google.com/adwords/troubleshooter/4578507?rd=1

Re: Google failing to remove ads violating their own policies

Google Employee
# 3
Google Employee
Hi Thomas,

This is an interesting one. I'm not sure whether ads for this sort of thing are allowed or not. It probably boils down to whether the games for which they're selling "chips" allow you to win real money. I'll ask someone from the policy team to take a look, partly just to assuage my own curiosity.

I'll try to report back on the general answer of whether this type of content is allowed. But for privacy reasons I won't be able to say what (if anything) we did with this specific advertiser.

Laura
AdWords Review engineer
Marked as Best Answer.
Solution
Accepted by topic author Thomas R
September 2015

Re: Google failing to remove ads violating their own policies

Google Employee
# 4
Google Employee

Hi Thomas,


I heard back from the policy team on this.  The policy is even more strict than I thought.  The rules are:

  • If the ad or its landing page is focused on online "casino" games -- poker, blackjack, etc. -- it should be labeled as Online Gambling. This applies even if no real money is exchanged in the games.  It also applies to ads and sites selling chips, tokens, or other accessories for online casino games, since they're still focused on or promoting the game.
  • If ads get labeled for Online Gambling, they can only serve if the customer has a "certificate" allowing online gambling ads in the user's country.  If the customer doesn't have any such certificates, the ads will just be disapproved.

The policy team is searching for "chip" ads that have fallen through the cracks and are applying the right labels to them.  It may take a day or so for them to finish.  Hopefully they won't have to wade through too many ads for potato chips, computer chips, and the like.

 

I can't say what they're doing about the specific advertiser you complained about, but you can probably figure it out.

 

Laura

Ads Review engineer

Re: Google failing to remove ads violating their own policies

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi Laura,

Thank you for your help and for clearing that up. I noticed today that specific ad was removed and no longer showing. Below are 3 more that are still showing for the same keyword though. Could you pass those along to the policy team please? Thanks again and happy holidays Smiley Happy

http://www.google.com/aclk?sa=L&ai=C42KaW1uUVIqdK9PHsQee1IC4DZaO4PYFzp2LlKoBrvbcjSkQASgEYMmGgIC0pNgP...

http://www.google.com/aclk?sa=L&ai=C9f7lW1uUVIqdK9PHsQee1IC4DZGOk7IFqbTzuMQBmdSK7ycQAygEYMmGgIC0pNgP...

http://www.google.com/aclk?sa=l&ai=C1dzTW1uUVIqdK9PHsQee1IC4Ddug4YQC-_SL3pgBj9So6HkQAigEYMmGgIC0pNgP...

Re: Google failing to remove ads violating their own policies

Google Employee
# 6
Google Employee
Thanks, Thomas,

The enforcement folks are doing a "sweep" on this whole "facebook poker chips" area, so those ads will probably get taken down soon. If they're not gone by next week, I'll pass those URLs along. (I don't want to nag them too much about things they're already doing anyway, because I want them to take me seriously when I do nag them.)

Laura

Re: Google failing to remove ads violating their own policies

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Sorry to bump this topic again, but itseems the original site in question managed to get their site back on adwords after it was taken down, showing the exact same ad. Is this some kind of trick or did they bypass the ad review team somehow?


http://www.google.com/aclk?sa=l&ai=CZPSB-e-YVOWSAsOhsQeslIGwDbeO-voG_56-63mu9tyNKQgDEAEoA2DJhoCAtKTY...

Re: Google failing to remove ads violating their own policies

Google Employee
# 8
Google Employee

Hi Thomas, 

 

I just passed that new URL along and asked them to investigate how it got approved. I also asked them to look at the whole "chips" space. I don't know how quickly either will happen, since lots of people are on vacation this week. Hopefully they can pass it off to someone in India if necessary. I may look at it myself too, but not until I'm back from vacation in a couple of weeks.

 

Laura

Re: Google failing to remove ads violating their own policies

[ Edited ]
Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Just bumping this topic again (my apologies for being a bother) to point out that while some poker chip related ads/sites were removed, new ones seem to be popping up. I was wondering if Google has any kind of screening for this area or do they just approve all ads and then rely on people to report ads that violate their TOS?

Below are 2 more ads showing for this gambling niche that seem to have appeared:

http://www.google.com/aclk?sa=l&ai=C9SLmwnqnVLSRFKPOsQeF5IHIBKTr8KgG1Lm-ix-u9tyNKQgDEAIoA2DJhoCAtKTY...

http://www.google.com/aclk?sa=L&ai=CXRk4onunVPzyJ8ugsAeR7IGQCMr50dMDsuXh4UGu9tyNKRACKARgyYaAgLSk2A_I...

Re: Google failing to remove ads violating their own policies

Google Employee
# 10
Google Employee
Thanks, I'll pass these new ones along. And sorry for the late response; I've been on vacation for a couple weeks.

We do proactively screen ads for gambling and lots of other policies, with dozens of engineers and hundreds of human reviewers working on it. But it's such a huge space that bad ads always slip through.

Laura