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Understand Google's advertising policies, including ad approval status and account suspension
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Google discrimination

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

There are two companies offering the exact same service to the exact same target audience in this country. Google bans one from re-marketing and not the other. Despite numerous emails, they keep saying one is banned as they are re-marketing to a sensitive audience - the exact same one the other company is targeting - but they remain not banned and digitally dominant and taking market share. Google will not discuss "other" clients but simply keep saying why the first company is banned.
This is discriminatory and anti-competitive.

3 Expert replyverified_user

Google discrimination

Rising Star
# 2
Rising Star

Hi Andrew,

 

This is a common complaint here, that Google seems to disallow some advertisers and not others. There is no official answer for this, but my personal impression is that Google doesn't have the resources to catch everyone, at least not immediately. Much of the policy decisions are initiated by bots, and in your case it could be that something on your site (a particular word or set of words) triggered a bot, but not for your competitor.

 

 

 

 

Re: Google discrimination

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks
That's does make sense and what I suspect.
Meanwhile, in a country with only 2 companies in this particular business,
one is reaping the benefits while the other languishes.

So wrong.

Regards

Andrew Shine

Re: Google discrimination

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks
That's does make sense and what I suspect.
Meanwhile, in a country with only 2 companies in this particular business,
one is reaping the benefits while the other languishes.

So wrong.

Regards

Andrew Shine

Google discrimination

Top Contributor
# 5
Top Contributor

If one was banned and the other was not there should be a reason. ... But discussing  specific cases is beyond our scope.

Are you sure the case was well presented  to the Policy reviewer? I commonly find the cases are not well explained / presented or information  is missing from the complaint, hence not investigated.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Google discrimination

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thanks
The "ban" was put into place some time ago. Previous management seemed to
have just rolled over and accepted.
Cannot seem to find anyone at Google that can offer a sensible reason why
one company is banned and the other is not.
With only 2 companies offering the service in the country, we are suffering
due to this unexplained discrimination.

Either ban both or lift the ban. Ridiculous.

Regards

Andrew Shine

Re: Google discrimination

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thanks
The "ban" was put into place some time ago. Previous management seemed to
have just rolled over and accepted.
Cannot seem to find anyone at Google that can offer a sensible reason why
one company is banned and the other is not.
With only 2 companies offering the service in the country, we are suffering
due to this unexplained discrimination.

Either ban both or lift the ban. Ridiculous.

Regards

Andrew Shine

Google discrimination

Follower ✭ ☆ ☆
# 8
Follower ✭ ☆ ☆

An e-mail was sent out explaining why the company was banned.  If not the first email then usually the appeal email.  One company might be banned and not the other because the ban may due to the ads or geographic targeting. 

Re: Google discrimination

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
No email explanation received.

And both companies target the exact same consumers and offer the exact same
service.

Regards

Andrew Shine

Google discrimination

[ Edited ]
Follower ✭ ☆ ☆
# 10
Follower ✭ ☆ ☆

Right...

 

Did the website clearly post how to get the money back in it's policies?  Did it have any #1 or "only we" claims?

 

https://support.google.com/adwordspolicy/answer/6020955?hl=en

Competitive claims

"Promotions that contain the superlatives and comparatives "best," "#1," "better than," "faster than," or any other equivalent claims where that claim is not supported by third-party verification on the landing page "

 

You can see why one advertiser can get banned and the other not even though they may offer the same service.  If a final decision email wasn't sent out yet and the suspension wasn't for certain reasons then you might be able to get back on by fixing everything.  Very few people get unsuspended.  Was an appeal filed already?