Google URL Builder and new Final URLs
Just wondering about the new Final URL's which are replacing Destination URL's.
Many of my ads have URL's created using the Google URL builder - do I need to update these URLs and remove this tracking before the update goes live on July 1st?
I don't actually use the tracking from this any more so I have no problem in doing that - I just don't really want to lose all the historical data by changing the URL;s.
Any advice would be greatly appreciated
If you are using only UTM parameters as tracking and there's no advanced redirects, there's nothing to worry. You must have got an email from Google by now, saying - You qualify for an auto-upgrade of your AdWords URLs. If you got one, there's nothing that you need to do. No action is required, simply wait for July 1st when Google upgrades your URLs for you.
And yes, it won't affect your campaign history. However, if you get ahead to remove tracking from your URLs at the moment without upgrading to Final URLs properly, it will reset your history.
Hope it helps.
Hope this helps!