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Understand Google's advertising policies, including ad approval status and account suspension
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Google Shopping Policy Enforcement on Product Listing Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am a merchant that submits my products in the US using the google merchant center.  My listings show up on both google.com/shopping as well as google product ads.  In my industry (contact lenses) it is common that people purchase multiple boxes at a time and many items have manufacturer mail in rebates.  It is common for merchants to provide quantity discounts for buying larger quantities.  My understanding is that for the purpose of submitting your feed to google.com/shopping and google product ads, the price has to be the base price for one box, and cannot be the quantity discount price nor the price after manufacturer mail in rebate.  As an example if a product base cost is $20 and there is a volume discount where if you buy 10 items they are $15 each, you are required to submit the price of $20 in your feed and cannot submit the price of $15 in your feed.

I abide by these policies however many of my competitors do not.  I have reported them many times using the forms that google provides and google has been very good about removing these merchants from google.com/shopping, however the product ads still continue to show up.  Thus the google shopping policy is not being uniformly applied/enforced. 

As I mentioned above I have been submitting complaints for some time now, is there anyone that can provide advice on how to get the competing product ads either removed or made to comply with the google shopping policy, or the timing of when the enforecement will by applied to google product ads.

 

In the following article google mentions that there is one policy that will apply to both google.com/shopping and google product ads but that the enforcement is not there yet, any advice is greatly appreciated.

 

http://support.google.com/merchants/bin/answer.py?hl=en&answer=2805431

 

2 Expert replyverified_user

Re: Google Shopping Policy Enforcement on Product Listing Ads

Community Manager
# 2
Community Manager

Hi there,

I've escalated this issue to a support specialist. You should hear an update soon.

Thanks for your patience,
Mini

Re: Google Shopping Policy Enforcement on Product Listing Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
You both get it wrong. The goal is to accommodate shoppers - not GOOGLE. Shoppers are searching and deserve to find discounts. Google has failed and continues to fail to allow shoppers to find discounts. Volume discounts for consumers is a great thing and it's important that when a consumer uses a search site that they find the best pricing they can. I have learned that I get better results using Bing over Google probably for this and a few other onerous reasons. Google needs to make changes to accommodate what the consumer wants and not what Google wants for the consumer (you DO NOT know best!!!). Of course knowing Google does this reduces Google's credibility as a real unbiased search vehicle. ... Google.... are you listening????? hellooooo????? knock -knock...

A little sarcasm can be fun against the BFG

Re: Google Shopping Policy Enforcement on Product Listing Ads

[ Edited ]
Top Contributor
# 4
Top Contributor

this is a rather old thread.

discount and related information may be submitted using a promotions-feed --
discount price or details simply cannot be submitted using a products-feed.

see also
https://www.google.com/offers/business/promotions/

https://support.google.com/merchants/topic/2877465

https://www.en.advertisercommunity.com/t5/Google-Shopping-and-Merchant/Quantity-Discounts-on-certain...

Re: Google Shopping Policy Enforcement on Product Listing Ads

Community Manager
# 5
Community Manager
This 2012 thread has been closed to new replies. 
 
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