Google SMB search partner guarantee's my CPC
Just wanted to raise the issue that we contacted a Google SMB search partner and they "guaranteed" that our cost per click would be a certain dollar amount. Isn't this against Google policy for their search partners? How can you guarantee that my Cost Per Click is going to be a certain dollar amount? SEEMS SHADY DOESN'T IT?!?!?
Re: Google SMB search partner guarantee's my CPC
Well, they can´t promise what your actual cost per click will be for any specific keyword or ad click, but they can guarantee you that it will not be more than something (by putting a max cpc bid). Most probably the actual cpc will be lower than the cpc bid.