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Understand Google's advertising policies, including ad approval status and account suspension
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Gift cards for services

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



Services are not yet part of the shopping campaign system, but I understand that gift cards are ok.

Is a gift card for a well-defined service ok?
Examples could be:

- a spa treatment

- nail touch up

- haircut

- a pool cleaning

- work by a landscaper or contractor for x amount of hours


The gift card is a physical product but the included services are obviously not.

What is ok?


Regards Christian



1 Expert replyverified_user

Re: Gift cards for services

Community Manager
# 2
Community Manager
Hi there,

Great question - let us look into this further and get back to you. Stay tuned!

Re: Gift cards for services

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Great - I am looking forward to a clarification!

Re: Gift cards for services

Google Employee
# 4
Google Employee

Hi Christian,


I have confirmed with an AdWords policy specialist that while the promotion of gift cards is now allowed on Google Shopping, the promotion of services in any form is currently not allowed, including via gift cards.

Google Shopping policies are always updating, so keep an eye on the shopping policy change log for future updates.