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Understand Google's advertising policies, including ad approval status and account suspension
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Gambling advertising in Nigeria

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys, 

 

I have a difficult question...one of my clients is an online casino. This online casino wants to focus on the Nigerian market and start a Adwords campaign for this website. Is it possible to start an Adwords 'gambling' campaign for Nigeria? The laws and rules are pretty vague and we really don't want to waste time and money...

 

 

Any help is appreciated!

2 Expert replyverified_user

Re: Gambling advertising in Nigeria

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

Hello Paolo G,

I don't think there should be a problem. If you do comply with all the legal requirements in Nigeria, do have every license for running this online casion AND you will get certified by Google, you may advertise and promote your online casino via Adwords.

Everything you need to know about advertising about gambling is here:
Gambling-related content

 

Alex

Marked as Best Answer.
Solution
Accepted by ElizabethP (Community Manager)
September 2015

Re: Gambling advertising in Nigeria

Community Manager
# 3
Community Manager
Hi Paolo,

I wanted to jump in and clarify quickly here--unfortunately, Nigeria is not a country where we are able to certify advertisers for gambling per the policy page that Alex linked below. Since you are unable to apply for a gambling certificate, you will not be able to serve gambling ads in Nigeria.

Let us know if you have any further questions!

Best,
Elizabeth

Re: Gambling advertising in Nigeria

Badged Google Partner
# 4
Badged Google Partner
Sorry for the misinformation!

Re: Gambling advertising in Nigeria

Top Contributor
# 5
Top Contributor
@ElizabethP The support doc is a little bit confusing in this regard. It gives the impression that gambling related content is OK in countries that are not in the list as long as the advertiser is certified and has a license.

Can you confirm that ads can only be run in the countries listed rather than all but the ones listed without restrictions? I can completely see where Alex made the assumption because to be honest, I made the same assumption myself.

Re: Gambling advertising in Nigeria

Community Manager
# 6
Community Manager
Hi Dave and Alex,

I know that this policy can be a bit confusing. I did confirm that if the country in question is not listed in the application form, it cannot be certified for gambling advertisements.

Let me know if you have any other questions!

Best,
Elizabeth

Re: Gambling advertising in Nigeria

Top Contributor
# 7
Top Contributor
Awesome! Thanks for the clarification @ElizabethP

Re: Gambling advertising in Nigeria

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Thanks for your answer, so this basically means you can only run an Adwords campagne in the countries listed in the link.