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Understand Google's advertising policies, including ad approval status and account suspension
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Gambling Certification

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm not sure where to direct my question so I'm trying here hoping you can point me in the right direction.  I work with a partner of mine and they gave me permission to promote their products online via Google search.  Google is stating that in order to promote this product I need to get a gambling license since with this product people are playing fantasy sports for money. What are the requirements to apply for a license knowing that I don't own or operate a casino and I'm just an online marketer looking to promote my partners product online to acquire new users.I don't accept money from these users in any form.  I'm just looking to get registered so that if you go to Google and do a search for "cash fantasy baseball leagues", I can have my partners listing show up on the right hand side under "ads". Google is stating that I need a gambling license to do this.  'm from NY so does that I mean I have to contact the NY Gaming Commission board and try to get a license?




Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Gambling Certification

Badged Google Partner
# 2
Badged Google Partner

Please refer to here Gambling-related content

The form is listed there:
Apply for certification to promote gambling
See the policy and country-specific requirements, and confirm that you meet those requirements.

Apply for certification:
If you are a privately-licensed operator in one of the countries where we permit online gambling content, please fill out the online gambling application form in the AdWords Help Center. To help prevent unnecessary delays, be sure to provide all of the requested information.

If you operate in one of the countries where we allow only state-run entities, please use this form to provide your website URL, AdWords customer ID, and a request for state-run gambling certification.

If you want to target more than one country, please submit a separate application form for each country.

Create an adwords account under there Official Google Email account, to gain the Adwords customer ID, and I would assume your client would need to fill out the form,.

I think you may want to call support and connect with the Policy reps to make sure all your ducks are in a row, prior to doing anything.. Explaining country, targeting country etc.