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Understand Google's advertising policies, including ad approval status and account suspension
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Gambling Adwords Cammpaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

I want to know some information based on advertising gambling through
adwords. i am affiliate marketer and have a budget of $40,000 budget
for 3 month to spend on advertising. so, can i able to directly to run
the adwords campaign containing gambling ads though the specific
countries allow gambling content and online gambling for ex, Finland.
Is it necessary that i have to take the approval for Single-country
license before running the adwords campaign. If yes, then the country,
i.e, Finland is not listed.

Gambling application: Single-country license
Select the country that you want to target

then how my account will get approved for gambling advertising.
please provide me all the information which are important to get
stated running the adwords ads.

Thanks and Regards,
Anand Singh

2 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Gambling Adwords Cammpaign

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hi Anand,
Please have a look on the policy for Gambling - http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=176014

Re: Gambling Adwords Cammpaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Anil,

 

I have already gone through the link that you have provided. but my issue is if i want to advertise in finland, then i must be certified with google to advertise in that countries. but whil clicking on the link that we get in the google adwords policy page, Finland i not listed. if not, then can we able to directly advertise on it as they allow online gamlbing and gambling related product.

 

Also, i am looking for JV on gambling, if you or anyone who has some knowledge about the landing pages creations, they can ping me. I am adwords professional so this part will be handle by me,

add me on skype for further discussion: Globalservices01

 

Best Regards,

Anand Singh

Re: Gambling Adwords Cammpaign

Google Employee
# 4
Google Employee

Hi Anand,

 

> if i want to advertise in finland, then i must be certified with google to advertise in that countries

 

Correct

 

> but whil clicking on the link that we get in the google adwords policy page, Finland i not listed.

 

I see Finland when I click on the Gambling policy page.  Scroll down to the alphabetical list of countries, then click on Finland.  It says:

 

Online gambling  Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games

Advertisers must also be certified with Google.

 

You need a state license, and then you need to provide proof of that license to Google so that we can certify your account to run gambling ads.

 

>Also, i am looking for JV on gambling

 

What do you mean by "JV"?

 

Laura

AdWords engineer

Re: Gambling Adwords Cammpaign

Google Employee
# 5
Google Employee

Hi Anand,

 

I just re-read your post and realized that you were talking about the form missing a radio button for Finland, not the policy page.  I suggest writing to AdWords support and asking them what to do.  Hopefully they can forward your request on to the policy team.

 

Laura

AdWords engineer

Re: Gambling Adwords Cammpaign

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi Laura,

thanks for understanding my exact question.
also, i am not an operator on gambling. i am affiliate marketer and want to advertise on google through adwords platform. so, i doesn't have any state license.so,kindly,provide me any solution for it.

Anand
Freelance Account Executive

Re: Gambling Adwords Cammpaign

Google Employee
# 7
Google Employee

Hi Anand,

 

As far as I know there is no solution.  Due to government restrictions, I believe you must have a government license to run gambling ads on Google.

 

Also, I filed a bug against our documentation team asking them to include Finland on the gambling application form or remove it from the gambling policy page.  (I'm not 100% sure which one of them is a mistake.)

 

Laura

Re: Gambling Adwords Cammpaign

Community Manager
# 8
Community Manager
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