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Understand Google's advertising policies, including ad approval status and account suspension
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First Person Claims "How I achieved X"

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# 1
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as commonly known, for sensitive topics like health, dating or weight loss, google requires claims that indicate any sort of result to be marked with a "*" to a disclaimer. 


But is this also true for claims that are written in the first person?


For example:


"How I lost 10 pounds with this new method"

"How I learned to manage my diabetes without using any insulin"


claims like those would definitely need a * to a disclaimer if they were phrased like "how YOU can do X with Y method", but are first person claims an exemption?




2 Expert replyverified_user

First Person Claims "How I achieved X"

Top Contributor
# 2
Top Contributor

@Heinrich H;

As I mentioned in my earlier / other replies I think that this is "playing with fire". In both of those sentences you claim a cure.   Promoting a cure / healing  treatment NOT commonly accepted by the scientific community -  will result in a suspmsiom (e.g - weight loss can be promoted only if followed by moderate diet and exercise)


Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Accepted by topic author Heinrich H
December 2016

First Person Claims "How I achieved X"

Rising Star
# 3
Rising Star

Hi Heinrich,

There aren't any technical loopholes when it comes to AdWords policy. Real people look at your site and make determinations based on the spirit of the guidelines. I doubt many Googlers would care or even notice the difference between first person claims or not - considering they might only spend seconds making a decision.