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Understand Google's advertising policies, including ad approval status and account suspension
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Ever wondered..How long does it take for an AdWords ad to be reviewed?

Google Employee
# 1
Google Employee

Hi Community Users,

 

Hope you had a nice weekend! I'm on the Ads Review team at Google and we see many posts, e-mails and calls from you each week, asking "how long will it take for my ad to be approved?", "my ad is disapproved - how do I fix it?"...

 

Over the next few weeks, we'll try to explain to you in a series of short posts how the ads review process works.

 

All new ads are submitted to us for review. We reviewed these as quickly as we can - usually within 3 business days and most often within 24 hours! If your ad complies with our policies and guidelines, it should be approved automatically. Sometimes, we need a human to confirm that your ad can be served.

 

"It has been said that something as small as the flutter of a butterfly's wing can ultimately cause a typhoon halfway around the world" Small changes matter! And that's why making any edit to your ad (even a tiny one) means it will be treated like a completely new ad - starting the review process again, and with all statistics reset to 0.

 

Tip: To avoid any down-time in which your ad isn't running, create a new ad with the changes you need and pause the old one once the new one is approved!

 

That's the end of our first post this week! If you have any questions or feedback, let me know in the comments below. I'm happy to have a look and support you the best we can Smiley Happy

 

Watch out for our next post - same time, same place, next week!

- Charvi, Ads Review Specialist

 

P.S. Tune in to a Hangout on Air with our AdWords Specialists this Thursday! We're going to be discussing the ads review process and how to avoid these disapprovals. Follow our G+ Ads Page (https://plus.google.com/u/0/+GoogleAds/posts), and join in at 11 a.m. GMT or 11 a.m. PDT on May 9th!

 

2 Expert replyverified_user

Re: Ever wondered..How long does it take for an AdWords ad to be revie

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Thanks for the post Charvi.!
PPCSophie

Re: Ever wondered..How long does it take for an AdWords ad to be revie

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi, Charvi

 

I m Kiannie. I just started adwords and spent abt USD1,000 in 3 weeks.

Thing work out quite good, make some money, I m enterpreneur,

I would like to make my life easier by engaging someone who can

consult me on adwords stuff. I lazy to read on adwords' help.

( Consult means Q & A only, not on any design or copywriting stuff)

 

 Thsi is my idea :

- Two ways of communication : skype texting or email

- concept of remuneration: charge by hour

- payment mode  : prepaid

 

Do u hv anyone to recommend to me ?

kiannieloh@gmail.com

 

 

Re: Ever wondered..How long does it take for an AdWords ad to be revie

[ Edited ]
Google Employee
# 4
Google Employee

Hi Kiannie,

 

Welcome to AdWords! Smiley Happy

 

Is there something you need help with? For general queries, I've noticed the Community is quite helpful. So I would just make my way to whichever forum my question belongs in, and post my question there. The different forums are available on the Home Page of the Communities (https://www.en.adwords-community.com/t5/AdWords-Community/ct-p/AdWords).

 

If you're unable to find your answer here, you can at any time reach out to the Google Support Team, the different methods of doing that are available here (https://support.google.com/adwords/answer/8206?hl=en) and we'll be more than happy to help!

 

Thanks,

Charvi

Re: Ever wondered..How long does it take for an AdWords ad to be revie

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi Charvi, I did notice that it takes longer for an ad to be reviewed if it has been re-submitted for review. I'm new to AdWords and the first review was in 24 hours but the second review....

Re: Ever wondered..How long does it take for an AdWords ad to be revie

Zee Community Manager
Community Manager
# 6
Zee Community Manager
Community Manager

@kiannie l: In order to protect your privacy, I advise you to remove your email address from your post. All you need to do is to click the Options button and select Edit post. Thank you!

Zee
G+

Re: Ever wondered..How long does it take for an AdWords ad to be revie

[ Edited ]
Google Employee
# 7
Google Employee

Hi Chico,

 

If your ad is pending review for more than 3 business days, you can request a review here: https://support.google.com/adwords/contact/approval_request

 

Please know that we try and review ads as quickly as we possibly can, and most do happen within 1 business day itself.

 

Hope that helps!

Charvi

Re: Ever wondered..How long does it take for an AdWords ad to be revie

[ Edited ]
Follower ✭ ✭ ☆
# 8
Follower ✭ ✭ ☆

delete

Re: Ever wondered..How long does it take for an AdWords ad to be revie

Follower ✭ ✭ ✭
# 9
Follower ✭ ✭ ✭

I've found review times can take longer if ads are uploaded just before the weekend or for foreign languages in a US or UK AdWords account.

 

However, calling your AdWords rep if the ad has been under review more than 1 working day will usually get it sorted.

Re: Ever wondered..How long does it take for an AdWords ad to be revie

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
hi maniac,
you are right, no one will be able to rule the world always because everybody has its time, & its time for google too...