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Understand Google's advertising policies, including ad approval status and account suspension
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Double Serving Policy - What is eligible to report?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

I have an issue regarding double serving ad policies, and I wondered if someone could help me understand the rules of the game here.

One of our competitors is using 2 company names and 2 adwords accounts (the bigger one having bought the second one), with almost the exact same ad title and landing page, hence squeezing other competitors from the auction. According to Ad serving policies, this should be prevented. I reported the case several times already, but nothing seems to be happening. Am I in the wrong here?

Thanks for the help!

 

Screen1: example of search: 2 ads in the 4 first slots

 

screen handy mopp.png

 

 

Screen Landing Page 1: screen handy lp.png

 

Screen Landing page 2 (same company, same service, same promo):

 

screen mopp lp.png

2 Expert replyverified_user

Re: Double Serving Policy - What is eligible to report?

Top Contributor
# 2
Top Contributor
Well... Indeed, this seems to be a violation of the "gain unfair advantage" section of the Policy.
Continue reporting until removed.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Double Serving Policy - What is eligible to report?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for your reply Moshe!

Will keep reporting them !

Cheers,

Re: Double Serving Policy - What is eligible to report?

Top Contributor
# 4
Top Contributor
when reporting the issue to google be certain
to include the exact ad-click (aclk) link url's --
a screen-capture is generally inadequate.

Re: Double Serving Policy - What is eligible to report?

Top Contributor
# 5
Top Contributor

Thanks @Celebird;

@Nils H; This indeed will help Google in the investigation;

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Double Serving Policy - What is eligible to report?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
@Celebird
Thanks for the advice!