Does the app i am promoting needs to be my app or can i promote as an affiliate?
Re: Does the app i am promoting needs to be my app or can i promote as an affiliate?
Thanks for posting to the Community. Affiliate ads are typically not allowed on Google since they often violate the AdWords Policies, specifically the Unfair Advantage policy. For example, if you were to advertise app and the app company were to advertise the app as well, you may appear in the same ad auction and gain an unfair advantage over competitors.
You can read the policy here for more details.
Hope this helps,