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Understand Google's advertising policies, including ad approval status and account suspension
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Does keyword insertion method shows any impact on the quality score??

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# 1
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If i use keyword insertion method, does it shows any impact on the quality score of  my add??

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Re: Does keyword insertion method shows any impact on the quality scor

Top Contributor
# 2
Top Contributor
Hi Hari,

Yes, often the use of DKI can show improvements on the QS of your ad. The impact if any is driven by and improved CTR on your ad. The idea here is that by seeing a keyword that a user is searching for appear in the ad, they are more likely to click on it.

Here is a nice article that may help further your understanding: https://www.en.adwords-community.com/t5/User-Articles/Dynamic-Keyword-Insertion-A-Great-Way-To-Incre...

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: Does keyword insertion method shows any impact on the quality scor

Top Contributor
# 3
Top Contributor

Hi Hari,

 

In addition to what Tommy said above, I would like to add that it's the keyword which will get replaced in your ads' title and not the search query entered by the user. So please keep that in mind while working on DKIs and also make sure that you adhere to advertising policies in terms of keyword insertion and capitalization otherwise your ad might get disapproved.

 

Read this help center article for more details: https://support.google.com/adwords/answer/2454041?hl=en

 

My 2 cents!

Pankaj