Does hosting ads on a website is against Adwords policies?[ Edited ]
August 2012 - last edited August 2012
if the registered website(forum) for Google Adwords displays ads within it , four units of ads , two of them of Adsens sizes (160*600) and (728*90) along with two units of competitive ads other than Adsense both size (728*90).
now this is as far as i know don't break any Adsense policy, because it is allowed to put three units of Adsense ads, and also with the posibility of selling more ad space for a third party,
But my question is does all the above break any Adwords policy? does this cause the susspension of an Adwords account?
and what if this website was not owned by the owner of this Adwords account and he/she happens to make an ad to populate a thread on this forum and now he/she can't change the situation and can't force the website owners to make any change for their website? does that mean that his/her account will be susspended for ever?
Welcome to the Community!
You are smart for checking in first regarding this situation. AdSense Policies and AdWords policies are independent of each other. AdWords Policy governs your AdWords Account and associated keywords, ads, landing pages and websites associated with the account.
What you're up against here is the Arbitrage Policy. If your intention is to only serve ads on your/the site and that concept is clear, chances are you will be suspended. The policy clearly states:
"Google AdWords doesn't allow the promotion of websites that are designed for the sole or primary purpose of showing ads. This practice of promoting sites where the main purpose is to get users to click on ads is called arbitrage."
In my personal opinion, 4 ad sets on one page doesn't leave much room for unique, quality content.
If an advertiser does not have control of the website in question and the website clearly violates policy, the advertiser is still responsible and if they cannot change the website, indefinite suspension could be one result and also could potentially cause other associated AdWords accounts to be suspended as well.
AdWords Policy is not something that should be taken lightly, please proceed with caution.
Hope this helps!
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As per your second question:
And what if this website was not owned by the owner of this Adwords account and he/she happens to make an ad to populate a thread on this forum and now he/she can't change the situation and can't force the website owners to make any change for their website? does that mean that his/her account will be susspended for ever?
AdWords is an investment, if the website owner cooperates with you & gives you the permission to advertise, then this will create a mutual respect & a common goal. And of course, your site should serve a purpose which is beneficial to your customer as well. If Google detects that the ads is created solely to drive traffic for AdSense, then this will be penalized.
According to help center:
What happens if I violate Arbitrage policy?
- Ad disapproval: Ads that don't follow this policy may get disapproved. When an ad gets disapproved, it won't be able to run until the policy violation is fixed and the ad is approved.
- Domain suspension: Websites that violate our advertising policies may get suspended from running AdWords ads. This means that the website can no longer be advertised with AdWords until the problem is fixed.
- Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at set up. Learn more about suspended accounts.