AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4K members online now
4K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me

Does Google enforce the ban on payday loan ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

In my industry, there are competitors who promote financial products that are exactly the same as the worst sort of payday loans -

  • predatory hidden fees,
  • short payback periods,
  • nasty interest charges and
  • late fees all hidden away in fine print

...but the products are not called payday loans, so Google doesn't seem to care.

These products also violate pre-existing AdWords policy for promoting loans, just as most payday loans did for years, but again there's never been much apparent enforcement.

I've reported ads but generally nothing happens, or one ad might be disapproved but that does nothing because the next ad in that group is just the same and the issue applies to every ad in the accounts, and affects every hapless consumer who is led to these websites via AdWords.

I've also spoken many times to Google reps, but it seems to be a "too hard basket" issue and they just tell me to report the ads even though they admit that won't do much of anything.

Any info about actual enforcement of the AdWords ban on nasty short-term loans? Is there any real way to get AdWords policy enforced against competitors who are behaving unfairly like this?  Man Happy

1 Expert replyverified_user

Re: Does Google enforce the ban on payday loan ads?

Top Contributor
# 2
Top Contributor


Well, as you mentioned, as of the beginning of this month (august 2016) PayDay (aka short-term) loans are not allowed.

Based on past history with changes in Policy, I assume it will take a while for the bots to crawl all businesses and remove the ads



Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’