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Understand Google's advertising policies, including ad approval status and account suspension
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Does GOOGLE allow the keyword purchase of other company names?

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# 1
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There appears to be a case that there is a company that bought AdWord of another existing company's name with nothing in their website of the other company's name..

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Accepted by MosheTLV (Top Contributor)
December 2016

Does GOOGLE allow the keyword purchase of other company names?

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# 2
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Hi there,

 

There are zero restrictions on bidding on someone else's brand name.

 

However, if they have registered their brand with Google, you won't be able to use that brand in your ad copy.

 

It can vary a lot, but typically:

 

If the brand isn't running ads for their brand name, and you do, and you offer a persuasive alternative in your ads - it can be successful

 

If the brand is running ads for their brand name, any other ads for their brand have such a low relative CTR that ads are not profitable.

 

 

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
December 2016

Does GOOGLE allow the keyword purchase of other company names?

Top Contributor
# 2
Top Contributor

Hi there,

 

There are zero restrictions on bidding on someone else's brand name.

 

However, if they have registered their brand with Google, you won't be able to use that brand in your ad copy.

 

It can vary a lot, but typically:

 

If the brand isn't running ads for their brand name, and you do, and you offer a persuasive alternative in your ads - it can be successful

 

If the brand is running ads for their brand name, any other ads for their brand have such a low relative CTR that ads are not profitable.

 

 

Does GOOGLE allow the keyword purchase of other company names?

Visitor ✭ ✭ ✭
# 3
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Kind RobSkelton,

Appreciate the answers & suggestions.


Does this also apply to nationally registered company name? “There are zero restrictions on bidding on someone else's brand name. However, if they have registered their brand with Google, you won't be able to use that brand in your ad copy." 

There is a competing company that appears to have purchased the GOOGLE Ads keyword Ideahouse. Is registering Ideahouse Corporation Sdn. Bhd. with GOOGLE the solution to prevent further usage as Ads keyword? How to register Ideahouse Corporation Sdn. Bhd. & what is the cost to register?

 

Does GOOGLE allow the keyword purchase of other company names?

Top Contributor
# 4
Top Contributor

Hi again,

 

If you have a registered trademark, you can file a complaint with Google - the info is here:

https://support.google.com/adwordspolicy/answer/2562124?hl=en-AU

 

So even though you aim might be to just stop anyone using your name, Google calls it a complaint, probably a legal thing. You don't need to identify the ads you want stopping, but you can if it is a specific advertiser.