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Do new reports work if a site has been investigated in the past?

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# 1
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Hi all,

 

I'm hoping someone can advise me here as this situation is slightly unusual. Perhaps @LauraAdEngineer or a one of the more experienced members would know the process?

 

A website is advertising and their business model used to almost violate adwords policy. As the situation wasn't clear cut the site was reported and after investigation the policy team decided that it wasn't actually violating policy and therefore it was allowed to continue advertising.

 

The issue is that since this investigation the website has changed their business model completely and now they definitely do violate policy. I know this for certain as I have worked with the policy team in depth on this particular policy.

 

As they now definitely violate policy I have reported them via the normal channels but they are still advertising. This is obviously not correct as far as policy goes.

 

My question is this: As this website has already been checked in depth by the policy team and was found not to be violating policy, will this effect how any now further reports made about this website are viewed?

 

For example - will the policy team think. "We have already checked this website and its ok" as if so this would allow the site to continue to violate policy now that their business model has changed?

 

I assumed the policy team would look at each report in detail but as this website is still violating policy after being reported I thought i'd check.

 

II'd be very happy to detail the site and policy to get this site issue looked at properly but I'm also very interested in the process in general?

 

Thanks for reading

 

Lily-B

3 Expert replyverified_user

Re: Do new reports work if a site has been investigated in the past?

Top Contributor
# 2
Top Contributor

The site could be submitted for a recheck, upon a complaint (by a competitor) at any time.
Obviously, if you report a site numerous times, and all found with no ground, at some point Google will ignore further complaints....

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Do new reports work if a site has been investigated in the past?

Google Employee
# 3
Google Employee
Hi Lily,

How did you report the site? Was it via the normal AdWords complaint form? The folks who are handling that are a bit backlogged now, so there could be some delay.

If you're willing to post the site's URL here, I can pass it along to the right folks. If you do post it, please state exactly why you think it's violating the policy now when it wasn't before.

Laura

Re: Do new reports work if a site has been investigated in the past?

Google Employee
# 4
Google Employee
I should also say that the Review Ops team is working on improving the process behind that complaint form this quarter. I may get pulled in as a consultant. One thing I'm pushing for is a way to give some feedback to the person submitting the complaint, and a way to ask them for more information when there's not enough to act on. Right now when a complaint is incomplete I think it usually gets ignored. I'm not 100% sure about that last bit, though.

Laura

Re: Do new reports work if a site has been investigated in the past?

[ Edited ]
Follower ✭ ✭ ☆
# 5
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Hi @LauraAdEngineer

Sorry for taking so long to reply to you - the issue stopped briefly so I didn't want to waste your time. Unfortunately the site started violating again this morning (using a sub domain this time so its possible their main domain was caught by your policy team). If you could take a look at the issue that would be fantastic.

The site in question is http://goo.gl/btex92

If you visit their homepage and slide the "how long do you need to repay" slider to the left you will see that they offer a 1 month loan option.

Adwords UK consumer advisory policy restricts companies that offer a 1 month loan (this is classed as a payday loan) to using certain keywords to advertise. The policy is detailed here: https://support.google.com/adwordspolicy/answer/1314225?hl=en-GB

One of the phrases 1 month loan advertisers cannot use is the phrase short term loans and its derivatives. This situation has been double checked and verified many times by your policy team so I know with certainty that companies offering a 1 month loan option cannot use this key-phrase.

Currently http://goo.gl/btex92 are bidding on this term (and many other blocked terms) which is definitely a violation of this policy. They have been reported for this but have not been stopped which is strange as no other advertiser that offers a 1 month can use this phrase.

My original post mentioned that http://goo.gl/btex92 recently changed their business model from one that was not violating this policy to one which now is and you asked me why it is violating policy now when it wasnt before. To answer your question:

http://goo.gl/btex92 used to advertise loans of 1 - 5 months which I considered a violation of this policy as they were advertising a 1 month loan option. However, at this time what http://goo.gl/btex92 actually offered was a rolling credit line over a 5 month period so the customer could borrow and repay any time they wished within a 5 month period. Even though the customer could repay after 1 month they policy team did not consider this business model to be a violation of policy.

However at Christmas http://goo.gl/btex92 changed their business model completely - now they have removed their rolling credit line product and have replaced it with standard loans with set durations. The customer is now given the option to choose a fixed loan term of either 1, 2, 3, 4, 5 or 6 months. This change in their business model brings them back within the scope of this policy.

This is why I wondered if the policy team may look at any current violation reports I send about this site and say  "We have already checked this website and its ok" without checking again?

To muddy the waters even further - they have now started advertising using a sub domain instead of their main URL: http://goo.gl/UkGXyG. This page claims to offer only 6 - 14 month loans but if you click any of links on this subdomain you are taken straight back to pages on main URL which gives customers the 1 month loan option again. Its either a convenient oversight or an attempt to avoid detection by the policy team - either way this subdomain would still violate policy as it allows users to navigate to and apply for a 1 month loan.

I'd really appreciate it if you could take a look as its a complicated situation but now that their business model has changed it's important that http://goo.gl/btex92 and its subdomains are treated the same way that everyone else is.

 

Here is a link to this advert in case you need it:

http://www.google.co.uk/aclk?sa=l&ai=CYoOYTvfVVKSuJInuiwaO0IDACY2Nta8GvfruteIBo9_RDAgAEAEoAmC7praD0A...

Many thanks and have a great weekend

Lily-B

Re: Do new reports work if a site has been investigated in the past?

Top Contributor
# 6
Top Contributor

@Lily B ;

Why did you remove your post from today?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Do new reports work if a site has been investigated in the past?

Follower ✭ ✭ ☆
# 7
Follower ✭ ✭ ☆
Hi @MosheTLV -

How strange, I didn't remove it. I wonder what happened there?

Fortunately I made a copy in my files so I've just reinstated it. Thanks for letting me knowSmiley Happy

Re: Do new reports work if a site has been investigated in the past?

Top Contributor
# 8
Top Contributor

@Lily B ;

I know what happened. It was filtered, accidentally,  by the system. Let me ask our admin to release it. You don't need to re-post.

 

@Buzzb 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Do new reports work if a site has been investigated in the past?

Follower ✭ ✭ ☆
# 9
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Great thanks @MosheTLV - I was worried then as I've been trying to re-post it and each time I do it just vanishes.

Thanks againSmiley Happy

Re: Do new reports work if a site has been investigated in the past?

[ Edited ]
Community Manager
# 10
Community Manager

Please accept our apology, @Lily B.

@MosheTLV was quite correct that your post(s) had been caught in an automated filter.

I've just released your first post, time stamped at 03:55 AM, and it now appears above, inserted into the conversation at that time.

I do apologize for the delay.

Buzzb