Display Network Targeting- Ineffective placement
Re: Display Network Targeting- Ineffective placement
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AdWords uses contextual targeting to match your ads to relevant sites on the Google Display Network using your keywords or topics, among other factors.if you select your successful keywords of the search campaigns, these will not show your ads always on accurate placement.
In order to get the best placement you need to identify best keywords. Learn how to find the keywords For GDN:-Link
You can also add some negative keywords that are not relevant for business in campaigns
AdWords allows us to see the placement report and placement exclusions features.thus try to find the non performing placements and irrelevant placement and exclude them from campaigns/AdGroup.
Category Exclusion is also a good features in AdWords. You can exclude the irrelevant category for your business.
Hope this will help you
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