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Understand Google's advertising policies, including ad approval status and account suspension
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Different policy for different companies?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I got banned from AdWords for advertising knife-like products (http://highcap.se/butterfly-balisong-flaskoppnare-p-00389.html).

 

Like it is not irritating enough to getting baned without propper warning or motivation, my competitors are allowed to advertise even though they are clearly breaking the knife-policy.

 

If i search for "fällkniv" (means "pocket knife" in swedish) i get ads with theese landing pages:

http://www.outnorth.se/produktgrupp/fallknivar.php

http://www.clasohlson.com/se/se/Fällkniv/Pr406890000

http://www.conrad.se/?ws_tp1=kw&ref=adwords&subref=adspire&category=SHOP_AREA_17595_1502000

http://www.happyangler.se/sv/tillbehor/verktyg-knivar-m-m/c/30005/?cm_mmc=fisketillbehor-_-tillbehor...

http://www.mcusta.se/mcusta-fallknivar/

http://pickpack.se/group.asp?group=148

http://www.knife-depot.com/fallkniven/?src=gaw

http://www.delupe.se/shop/?q=Fällknivar

http://www.casstrom.se/

 

Is it different policys for big and small companies?

 

Google looks more and more like a company with to-big-to-fail-syndrome....

 

/Mats

1 Expert replyverified_user

Re: Different policy for different companies?

Top Contributor
# 2
Top Contributor

Hi MatsSoder, unless I'm reading the Policy incorrectly, Adwords prohibits the promotion of only certain types of knife, not all knives.  Specifically mentioned are butterfly knives (balisongs), which your site clearly promotes, while the other sites you've listed all appear to be "pocket" knives, which do not appear to be restricted.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Different policy for different companies?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Jon,

 

"Google doesn't allow the promotion of knives, such as butterfly knives (balisongs) and switchblades, in addition to disguised knives, such as air gauge, belt buckle, lipstick case and writing pen knives."

I read the policy and interpreted it as i guess you did:

You are allowed to advertise knives as long as it is not butterfly knives, switchblades or disguised knives.

I have no butterfly knives or switchblades and i removed the only belt-buckle-knife i had.

 

But after geting a warning saying that i was violated the knife policy i paused my campaings and called the support.

They explained that no knifes (exept kitchen knifes) are allowed.

I then stoped all knife-ads but kept the add to the bottle opener.

Thats when google baned me 4 ever, claiming that "disguised knives" also goes the other way, all object that looks like a knife are prohibited.

 

To make the competition more fair i reported all knife-ads i could find and google removed all small companies, but none of the big companies.

Basicly, it looks like there is different policys for different companies.

 

/Mats

Re: Different policy for different companies?

Top Contributor
# 4
Top Contributor

Sorry Mats, but your first post says:

 

"I got banned from AdWords for advertising knife-like products (http://highcap.se/butterfly-balisong-flaskoppnare-p-00389.html)."

 

and includes a link to what I presume is your website, showing a Butterfly knife.  I don't know - I don't have access to your account history - but I would be fairly certain it is for this - positive - breach of the policies that your account has been suspended, not merely for advertising knives.  Again, I can't comment on Google's exact interpretation of their knives policy, nor can I comment on what you had been told, but I'm also pretty certain that legal pocket knives are permitted to be advertised.

 

Although this is not proof of any kind, when I search for "pocket knives" here in the UK, I see a whole page of Ads (including one from Amazon!).  When I search for "butterfly knives" (which, incidentally are illegal in the UK) I see no Ads at all.

 

As I said, I'd wager your suspension is for the initial issue of the Balisong.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Different policy for different companies?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Yes, it is my site, but it is not a butterfly knife. Check the link again. It is not a knife it is a bottle opener in butterfly-style. A difference that should only take a reviewer 2-3 seconds to see.

I do not sell any butterfly knives, they are illegal in Sweden to.

 

Maybee the difference is how suspected policy-violations are handled. Small companies get banned without explanation. Bigger companies (who can afford a legal process) are handled serious.

Re: Different policy for different companies?

Top Contributor
# 6
Top Contributor

Ah, I do see.  I honestly don't think it's anything to do with big and small companies Mats, some of the advertisers I saw on my earlier search were pretty small as well.  As to it being obvious, well it wasn't to me, and - unless you've definitely been reviewed by a human being, it's possible the review was automatic - most are.

 

I'll escalate this issue - keep checking back here.  I'll make no promises but if this is a simple misunderstanding we may be able to sort it out.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Different policy for different companies?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Regardless if this issue is solved or not the fact remains: Google is not a serious business partner and no sane company should become dependent on any Google products because there is nothing preventing Google from just dumping a customer with no explanation or compensation.

 

Therefore i will not put any effort into AdWords and i am migrating away from Google Apps, Google Play, Google Shopping and any other Google-based product. And i recomend all other serious companies to do the same.

 

/Mats