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Understand Google's advertising policies, including ad approval status and account suspension
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Destination URL redirects

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey Charvi,

 

I had a quick question to understand what are the Google policies around redirects from destination URL? For eg the ads display and destination URL are: www.exacmple.com.au but once clicked on the ad the URL redirects to www.anotherwebsite.com.au - what happens then? Google obviously disapproves the ads, right?

 

Why? and how does that work?

 

Kind Regards,

Raakhee

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Ahmed Ali (Collaborator ✭ ☆ ☆)
September 2015

Re: Destination URL redirects

Top Contributor
# 2
Top Contributor

The display URL must match the destination URL after all redirects.
Read more here about destination URL policy:
https://support.google.com/adwordspolicy/answer/1310892?rd=1

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Destination URL redirects

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
You can re-direct as long as it's on the same domain - https://support.google.com/adwordspolicy/answer/6021546?hl=en-AU

Redirects: You can use a redirect for tracking purposes as long as your destination URL or final URL redirects to a page within the same domain as your display URL.

Re: Destination URL redirects

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Can having 301 redirects on your destination URL strip the GCLID parameter from the URL, leading to tracking issues?

Re: Destination URL redirects

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Then how do companies use Kenshoo URL's in their destination url? An.e.g would be http://0000.xg4ken.com/media/redir.php . When a visitor clicks on this they are taken to the client page. I know a lot of companies use Kenshoo like services for bid management and analytics and have this kind of URL. Are they penalized by Google?

Re: Destination URL redirects

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
I have a website that points to my Etsy "Pattern" website. Does Google URL work with Etsy due to we aren't given access to their code?
Thank you,
Dawn