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DKI - Kewords with specific capitalisation i.e. unit of energy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

Is there a way I can use keyword insertion while keeping specific capitalisation?

Example with Alternator 30 kWh

If I use {KeyWord} I'd get  Alternator 30 Kwh > which is wrong

and {Keyword} would still be wrong since it would be Alternator 30 kwh.

 

Anyway I can get around this problem?

 

Many thanks

Linda

4 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author linda m
September 2015

Re: DKI - Kewords with specific capitalisation i.e. unit of energy

Top Contributor
# 4
Top Contributor

Well... Since AdWords is not  case sensitive - why wouldn't you use just   one variant in your keywords list,? i.e. The proper engineering format:  kWh

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: DKI - Kewords with specific capitalisation i.e. unit of energy

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Sorry, I was not clear enough and Tommy just explained a lot better than I did. I know the actual format so that would not be an issue but it looks like there's no getting away with the correct capitalisation using the DKI.

View solution in original post

Re: DKI - Kewords with specific capitalisation i.e. unit of energy

Rising Star
# 2
Rising Star
Hi Linda,

Unfortunately, keeping this is as a static word is the only solution. Using keywords with a particular capitalization could work, but it might also trigger ads for normal (not caps) searches as well, since keywords aren't case sensitive.

Sumanth
Sumanth Sridhar

Re: DKI - Kewords with specific capitalisation i.e. unit of energy

Top Contributor
# 3
Top Contributor
Hi Linda
Unfortunately, there's no way to DKI to selectively capitalize letters in the middle of a word or acronyms. This is a pretty rare use case in the grand scheme of things so I can see why it would be overlooked.

Sorry I don't have better news for you.

You could always try to dynamically generate the first part and have the kWh part static. Just a thought.
Marked as Best Answer.
Solution
Accepted by topic author linda m
September 2015

Re: DKI - Kewords with specific capitalisation i.e. unit of energy

Top Contributor
# 4
Top Contributor

Well... Since AdWords is not  case sensitive - why wouldn't you use just   one variant in your keywords list,? i.e. The proper engineering format:  kWh

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: DKI - Kewords with specific capitalisation i.e. unit of energy

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I know it is a bit tricky and not that common.

I guess I need to make sure we have the proper format in the KW list.

Thanks for all your input Smiley Happy

 

Re: DKI - Kewords with specific capitalisation i.e. unit of energy

Top Contributor
# 6
Top Contributor
Moshe,

When using Dynamic Keyword Insertion, you have to choose a capitalization method, I think that's what Linda was pointing out, that her keyword, while formatted properly, is not transitioning, through DKI properly. The 'keyword/Keyword/KEYWORD' option you choose will alter the display and capitalization of the Keyword in the ad copy. How will using the format kWh in the keywords help in that situation? Is there a way to have your keywords pulled into the ad copy and maintain specific capitalization like this?

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: DKI - Kewords with specific capitalisation i.e. unit of energy

Top Contributor
# 7
Top Contributor

Ohhh... I see Tommy what you mean... I thought the issue was with the list of keywords: - including all variants of writing kilowatt-hour 

 I would not recommend to use DKI with scientific / engineering  abbreviations. There are so many  formats, depending on regions and associations, with many, many exceptions,  that  -  this could be confusing.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: DKI - Kewords with specific capitalisation i.e. unit of energy

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Sorry, I was not clear enough and Tommy just explained a lot better than I did. I know the actual format so that would not be an issue but it looks like there's no getting away with the correct capitalisation using the DKI.