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Understand Google's advertising policies, including ad approval status and account suspension
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Confirmation: Double Serving Question

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# 1
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I think I know the answer to this, but I just want to be sure.


If a client is using the services of, say, YP or Dex Media, and that company is running an Adwords campaign on my client's behalf, and the destination URL points to a landing page created for my client but owned by YP/Dex, am I correct in telling my client that I am not allowed to create an Adwords campaign for him as long as YP/Dex is already running one on his behalf? Would this not be double serving?



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Marked as Best Answer.
Accepted by topic author Norm H
September 2015

Re: Confirmation: Double Serving Question

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# 2
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@Norm H

In principle you are correct, this would be a violation of "gaining unfair advantage " assuming that both landing pages offer the same products or service with similar pricing and targeting the same audience. 


If, for example, your client sells puzzles and one landing page promotes complex puzzles for seniors, while the other promotes puzzles for kids - the audience targeted is different, as well as the pricing of the products - thus this would not necessarily be a violation.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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