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Understand Google's advertising policies, including ad approval status and account suspension
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Concerned about deleted ads getting disapproval notice?

K T
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# 1
K T
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We deleted many ads that are not in compliance with the new standards.  Now we are getting emails disapproving these deleted ads.  Why?   Is this a concern? 

1 Expert replyverified_user

Re: Concerned about deleted ads getting disapproval notice?

Top Contributor
# 2
Top Contributor
Have you deleted or paused the ads?
Paused ads are checked. Deleted ads are not checked
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Concerned about deleted ads getting disapproval notice?

K T
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# 3
K T
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These are ads that were very clearly deleted. We changed the ads two weeks ago to be compliant. The old versions of the ads we no longer use are getting flagged.

Re: Concerned about deleted ads getting disapproval notice?

Top Contributor
# 4
Top Contributor

Hello there;
Please copy / paste here the  email received from Google;
Do not include / mask  any personal info (e.g. Email, CID...)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Concerned about deleted ads getting disapproval notice?

K T
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# 5
K T
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AdWords account number: xxx

Hello AdWords Advertiser,

We wanted to alert you that one or more of your ads or keywords have been disapproved. Unfortunately, we won't be able to show your ads on Google, our search partners, or on Display Network placements until you edit your ads or keywords to make them compliant with our policies.

If this is an error, we want to get your ads back up and running as quickly as possible, and your Google team is here to help. Below you'll find the reason why your ads or keywords have been disapproved. At the end of this email, you'll find a Problem Report that includes details about which ads or keywords have been disapproved and what you can do to fix them (if possible).

====================
Disapproval Reason
====================
Guns & parts: We want to help keep people safe both online and offline, so we don't allow the promotion of some products or services that cause damage, harm, or injury. For this reason, we don't allow the promotion of functional devices that appear to discharge a projectile at high velocity (whether for sport, self-defense, or combat). We also don't allow the promotion of any part or component that's necessary to the function of a gun or intended for attachment to a gun. Some examples include handguns, functioning antique guns, airsoft guns, paintball guns, BB guns, gun scopes, and ammunition.

See the policy: https://support.google.com/adwordspolicy/answer/6014299?hl=en#322
--------------------

Repeated violations of our Advertising Policies may result in a suspension of your AdWords account, so it's important to address any issues as soon as possible by reviewing our policies. You can review our Advertising Policies at: http://support.google.com/adwordspolicy?utm_source=google&utm_medium=cm&utm_campaign=awpv.

This message was sent from a notification-only email address that doesn't accept incoming email. If you have questions about our policies, please contact us through the AdWords Help Center at http://support.google.com/adwords/bin/request.py?contact_type=approvals&utm_source=google&utm_medium...

Sincerely,
The Google AdWords Team


====================
Problem Report
====================
AdWords account number: xxx

----------------------------------------------
Campaign: xxx
----------------------------------------------

Ad Text:

xxx
xxx
xxx
xxx

Ad Status: Disapproved
Ad Issue(s): Guns & parts

Re: Concerned about deleted ads getting disapproval notice?

K T
Visitor ✭ ✭ ✭
# 6
K T
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every add they listed was already deleted.

Re: Concerned about deleted ads getting disapproval notice?

Top Contributor
# 7
Top Contributor
This email refers to existing ads.
Make sure that you don't have any further ads disapproved
If you deleted the ads you shouldn't be worried?
Is the campaign active?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Concerned about deleted ads getting disapproval notice?

K T
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# 8
K T
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The entire campaign was already paused. It may seem to refer to existing ads, but I swear, when I checked the ads, these are all deleted ads.