2.4K members online now
2.4K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me

Competitor using our company name

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys, a competitor is using our companies name to hijack keywords. How can I lodge a complaint about this?

1 Expert replyverified_user

Re: Competitor using our company name

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hey Craig,

Is the competitor using your trademark/company name on his website? If he's only bidding on keywords, then I'm afraid that this practise is legitimate and is allowed. Refer to the trademark policy here:
Marked as Best Answer.
Accepted by Ahmed Ali (Collaborator ✭ ☆ ☆)
September 2015

Re: Competitor using our company name

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Hi Craig,

Great question here, we have experienced a number of clients facing this problem and it can be very frustrating.

Competitors are allowed to bid on your company's name / brand, but they shouldn't be using it in their ad copies to pretend they are you. The only time they can use it is if they are a reseller.

You can fill in a complaint form but before you do, you should read through the trademark policies here to be sure you have a valid case for a complaint.

Have you considered bidding on their brand? It is common for companies to have specific Competitors campaigns within their AdWords account to target competitors brands. The likelihood is that their Quality Scores will be low and they will be paying significantly more for click they receive from your brand terms.

Hope that helps!


Re: Competitor using our company name

Top Contributor
# 4
Top Contributor

Hi there;

There could be a number of scenarios here;


  • If your name is not registered as a trade-name- the competitor can use it.
  • If your competitor is targeting the USA, UK or Australia and, it is a registered trademark, it can be shown on the competitor's ad-text, as long as the competitor's landing page fulfills the following conditions:
  1. The primary purpose of the ad's landing page is to provide informative details about goods or services corresponding to the trademark term.
  2. The product or services must be the primary focus of the ad's landing page.
  • If the competitor is targeting other countries your trade-name can be used only as a keyword.,

For a full list of terms and restrictions, see the following;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’