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Understand Google's advertising policies, including ad approval status and account suspension
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Competitor Using Restricted Adwords

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# 1
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My business has complied with all Google policies/recommendations for SEO, and done very well with organic search.  However, several of my competitors have, for years, altered the spelling a of a restricted AdWord to circumvent the term's exclusion.  Whenever I have spoken to anyone at Google about whether or not what they are doing is within Google's regulations/policies, they assure me it isn't, and the the offenders will be taken down.  Yet for years, they continue to do the same thing, seemingly with no consequences.

 

I recently downloaded the Chrome Spam Ap, and have been using it to report the violation.  Nothing has changed yet, though it's early.  Is there a good way to draw this to Google's attention?  All I'm hoping for is that Google enforces the policies that I abide by, and that I not be forced, unfairly, into violating the policies.

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Accepted by topic author Shannon D
September 2015

Re: Competitor Using Restricted Adwords

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# 15
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@Shannon
I escalated the case to Goggle, asking a Policy specialist to investigate;
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Competitor Using Restricted Adwords

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# 2
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Hello;
Please upload screenshots of the violations. If found to be violating the Policy, we will escalate to Google
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Competitor Using Restricted Adwords

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# 3
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Apologies, but I'm new to the forum and can't figure out how/where to upload by screenshots. Can you please tell me how to upload?

Re: Competitor Using Restricted Adwords

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# 4
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Reading through some of the other forums/discussions, there is a problem with the "upload image" icon not appearing in the editor toolbar for some users, and I guess I'm one of those users.  I have "insert video" and insert/edit link, but not image.

 

 

Re: Competitor Using Restricted Adwords

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# 5
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Yes, I am one of those missing the upload feature but Miss Agatha from Google said she will solve this.

 

Until then you can upload a picture in here http://prntscr.com/  , it will give you a link to put it in the forum.

 

Or you can upload it to the Google Drive associated with your Gmail account, and select Share . Set the Share to "All the people with the link" to make it public, this is what I do in the mean time.

Re: Competitor Using Restricted Adwords

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# 6
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http://prntscr.com/1zmz1y
Hopefully this will give you the screen shot. Many thanks!

Re: Competitor Using Restricted Adwords

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# 7
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many thanks, Adrian. I believe this worked.

Re: Competitor Using Restricted Adwords

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# 8
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http://prntscr.com/1zn1bz
here is another with three companies advertising restricted products.

Re: Competitor Using Restricted Adwords

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# 9
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Hmm..I am not familiar of a section in the AdWords policy that bans sparkles.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Competitor Using Restricted Adwords

[ Edited ]
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# 10
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"Sparkles" is a manipulation of the term "sparklers," which is the banned term. I've inquired about legally using AdWords (which I am happy to do) for the term "sparklers", and been told that it is a restricted term and impermissible. Every consultant I've engaged has told me what they are doing is not permitted, and that it would be a huge mistake for me to do it, because eventually they will be caught....it's notable that one site captured in the screen grab is a doorway site to another site (not appearing in the Ads) that was created simply because, should the site be "punished" by Google, the actual site where the doorway leads will be unaffected.